Remove B2B Remove Career Remove Energy Remove Marketing
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Replacing the Sales Funnel with the Sales Flywheel

Harvard Business Review

I’ve been using the sales funnel for 28 years, my whole career. For one thing, in an era when trust in traditional sources has eroded — in government, media, and in companies and the marketing they employ — word-of-mouth from trusted peers wields greater clout than ever. It was the right thing to do. The Flywheel.

B2C 10
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What If Companies Managed People as Carefully as They Manage Money?

Harvard Business Review

In contrast, today’s scarcest resource is your human capital, as measured by the time, talent and energy of your workforce. Time, whether measured by hours in a day or days in a career, is finite. Energy, too, is difficult to come by. Recognize and reward good management of time, talent, and energy.

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Staying Ahead of Innovation Challenges

Harvard Business Review

We recently hosted at frog design a group of mid-career executives who are in the Global Executive MBA program at the IESE Business School in Barcelona. This means bundled solutions where you provide an end-to-end package, especially for B2B companies. It's a death spiral.