Harvard Business Review

MARCH 7, 2011

We recently hosted at frog design a group of mid-career executives who are in the Global Executive MBA program at the IESE Business School in Barcelona. We have done this collaboration for several years now, and it's enlightening to see how the students are facing an ever-changing set of innovation challenges. It's a death spiral.

Innovation 15

Innovation B2B Price Trends 15

Harvard Business Review

JANUARY 3, 2013

A prosumer camera is one that is borderline professional grade but a price point in between a consumer camera (few hundred dollars) and a professional camera (few thousand dollars). In my teacher's mind, it was an investment in a future career. Prosumers can be the guide to finding unmet demand on the price/value curve.

Price 8

Price Mass Marketing B2B Quality 8

Harvard Business Review

APRIL 4, 2014

Using human-centered design methods, inspiration for the company’s signature products is drawn directly from its cadre of famous and not-so-famous practicing athletes, with whom the designers directly interact with to devise authentic performance innovations and style updates. The returns in our Design Value Index were 2.28

Venture Capitalist 8

Venture Capitalist Fashion B2B Hedge 8

Harvard Business Review

DECEMBER 13, 2017

Pricing and revenue modeling. Con: Breakthrough innovation may not get greenlit; time-to-market may seem to lag (though I’d argue what’s released is far better aligned with customer needs and more likely to successfully scale). Feature prioritization and roadmap planning. Performing market assessments.

Productivity 8

Productivity Products Core Competence Management 8