Lead Change Blog

AUGUST 29, 2016

A strong brand will deliver several business benefits such as being able to charge higher prices for your services and make it easier to acquire new customers. The following are the most important aspects of working on for increasing both B2B branding in addition to B2C branding.

Brand 195

Brand Entrepreneur Advertising B2C 195

Harvard Business Review

MARCH 7, 2011

We recently hosted at frog design a group of mid-career executives who are in the Global Executive MBA program at the IESE Business School in Barcelona. These equate to a race to the bottom on price, and an inability to differentiate except on price. It's a death spiral.

Innovation 14

Innovation B2B Price Trends 14

Harvard Business Review

JANUARY 3, 2013

A prosumer camera is one that is borderline professional grade but a price point in between a consumer camera (few hundred dollars) and a professional camera (few thousand dollars). In my teacher's mind, it was an investment in a future career. Prosumers can be the guide to finding unmet demand on the price/value curve.

Price 8

Price Mass Marketing B2B Quality 8

Harvard Business Review

APRIL 4, 2014

Rather, design is a highly influential force that, when effectively integrated with strategy, marketing, and so forth, can help the company stay out in front of its competitors by staying close to customers and commanding handsome price premiums. This ultimately pushes their stock prices higher than their industry peers.

Venture Capitalist 8

Venture Capitalist Fashion B2B Hedge 8

Harvard Business Review

DECEMBER 13, 2017

Pricing and revenue modeling. Startup : Beyond discovery, definition, and shipping, PMs may also be responsible for pricing, marketing, support, and potentially even sales of the product. Mature Company: The PM may have a more narrow scope, have co-workers who handle pricing, go-to-market strategies, etc.

Productivity 8

Productivity Products Core Competence Management 8

Harvard Business Review

APRIL 26, 2016

So a school could legitimately prepare a student for a business career while omitting training in sales. Buyers now have easy-click access to information about products, prices, and other buyers’ opinions and usage experiences. Does this mean that all business goes online?

Education 8

Education Levitt Retail Training 8

Harvard Business Review

MAY 24, 2017

Time, whether measured by hours in a day or days in a career, is finite. Consider the case of one B2B supplier that wanted to figure out what made some salespeople top performers. In other words, they connected with people who could help them with customer issues, such as staff in finance, legal, pricing, or marketing.

Human Capital 15

Human Capital Management Company ROCE 15