Harvard Business Review

JANUARY 3, 2013

A prosumer camera is one that is borderline professional grade but a price point in between a consumer camera (few hundred dollars) and a professional camera (few thousand dollars). In my teacher's mind, it was an investment in a future career. Prosumers can be the guide to finding unmet demand on the price/value curve.

Price 8

Price Mass Marketing B2B Quality 8

Harvard Business Review

MAY 24, 2017

Time, whether measured by hours in a day or days in a career, is finite. Consider the case of one B2B supplier that wanted to figure out what made some salespeople top performers. In other words, they connected with people who could help them with customer issues, such as staff in finance, legal, pricing, or marketing.

Human Capital 15

Human Capital Management Company ROCE 15

Harvard Business Review

MARCH 7, 2011

We recently hosted at frog design a group of mid-career executives who are in the Global Executive MBA program at the IESE Business School in Barcelona. These equate to a race to the bottom on price, and an inability to differentiate except on price. It's a death spiral.

Innovation 15

Innovation B2B Price Trends 15

Harvard Business Review

APRIL 4, 2014

In fact, no other company function is allowed to second guess the design team’s direction when it comes to the emotional and functional benefits for consumers, the interpretation of market trends, and, of course, aesthetics. This ultimately pushes their stock prices higher than their industry peers.

Venture Capitalist 8

Venture Capitalist Fashion B2B Hedge 8

Harvard Business Review

DECEMBER 13, 2017

Performing market assessments. Pricing and revenue modeling. Managing tight deadlines, revenue targets, market demands, prioritization conflicts, and resource constraints all at once is not for the faint of heart. So, what should you consider if you’re thinking of pursuing a PM role? Running design sprints.

Productivity 8

Productivity Products Core Competence Management 8

Harvard Business Review

APRIL 26, 2016

.” You still see this Taylorite assumption that selling can be deduced to a series of behaviors in various areas: generic assessment tests, selling methodologies and “pitches” that allegedly apply across all sales situations, and chic “neuro-marketing” factoids about buying and selling.

Education 8

Education Levitt Retail Training 8