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Design Can Drive Exceptional Returns for Shareholders

Harvard Business Review

for 10+ years; deployment of design as an integrated function across the entire enterprise; evidence that design investments and influence are increasing; clear reporting structure and operating model for design; experienced design executives at the helm directing design activities; and tangible senior leadership-level commitment for design.

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What It Takes to Become a Great Product Manager

Harvard Business Review

Pricing and revenue modeling. Eriksson, Banfield and Walkingshaw ’s book Product Leadership has a section that has a lot more detail on this topic). Startup : Beyond discovery, definition, and shipping, PMs may also be responsible for pricing, marketing, support, and potentially even sales of the product.