Strategy Driven
NOVEMBER 2, 2020
Applying the knowledge you get through training or participation at seminars and conferences in your organization contributes to its development. Improved skills help employees organize their time more efficiently which leads to increased productivity. Their job satisfaction will rise and so will their productivity and performance.
Strategy Driven
APRIL 1, 2020
It informs public perception of your product/service and facilitates future custom. These bags are another practical product that provides value to the consumer. Banner stands make a perfect B2B promo-item. From tradeshows to conferences and everything in-between, there’s heaps of them throughout the calendar year, right?
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Harvard Business Review
AUGUST 13, 2015
In an ideal B2B world, your happy customers would spread the news about your great products, generating all the well-known benefits of word of mouth. It can help you overcome skeptical prospects and increase customers’ preference for your products more quickly and effectively than either advertising or PR.
Harvard Business Review
FEBRUARY 10, 2011
The short conference brought together public and private sector managers working on environmental and social issues. What really struck me is that both Xerox and Waste Management are doing something mostly unheard of: they're working with customers to help them use less of their traditional product or service.
Harvard Business Review
JULY 29, 2013
We spoke with Mike Moorman, a senior leader in ZS Associates'' B2B sales and marketing practice and a leading authority on sales management, about how inside sales (which refers to sales positions done remotely from headquarters, without face-to-face meetings with clients) is transforming the way that B2B companies interact with their customers.
Harvard Business Review
NOVEMBER 28, 2012
There's no better place to get a sense of the potential downside of social media for business than in B2B sales environments. Simply telling sales professionals to start blogging or to jump on LinkedIn or Facebook has been shown to alienate customers, sap employee motivation, and undermine sales productivity.
Harvard Business Review
APRIL 4, 2013
Among the select few to address the 6,000 faithful with tales from the leading edge of data analytics at this June''s Hadoop conference will be Netflix, Yahoo — and Sears. They found, as one might expect, that the teams with the most mature and open-minded members used conflict most productively. But with a $1.7
Expert insights. Personalized for you.
66 
Let's personalize your content