Tanveer Naseer

AUGUST 7, 2012

A customer focused business, whether B2C or B2B (we all have customers), is more profitable and has greater longevity. Develop a CRM strategy A CRM is a somewhat tricky piece of technology. A CRM without strategy and leadership will do you little good, so make sure its management isn’t left entirely to your IT department.

Strategy 248

Strategy CRM Development Document 248

Tanveer Naseer

AUGUST 7, 2012

A customer focused business, whether B2C or B2B (we all have customers), is more profitable and has greater longevity. Develop a CRM strategy A CRM is a somewhat tricky piece of technology. A CRM without strategy and leadership will do you little good, so make sure its management isn’t left entirely to your IT department.

Strategy 248

Strategy CRM Development Document 248

Harvard Business Review

DECEMBER 13, 2017

If the company is building a SaaS CRM, there may be more requirements around experience with go-to-market and customer lifecycles than how the product itself is built. That said, having a basic technical understanding of what is “under the hood” and mastery of the tools that PMs use is definitely important for the role, anywhere.

Productivity 8

Productivity Products Core Competence Management 8