Harvard Business Review

AUGUST 24, 2012

Companies in all varieties of B2B markets have moved beyond selling products and services to offering complete "solutions" to their customers. Hilti provides and maintains power tools for builders. B2B customers regard a solution as something that helps their business. Turning Customer Intelligence Into Innovation.

B2B 13

B2B Business Objectives Focus Group Marketing 13

Harvard Business Review

MAY 25, 2018

For marketers, this means updating your privacy policies, but more importantly, it means finding innovative new ways to connect with customers and gather consent to use their data in order to continue your “marketing relationship” with them. Addressing the Third-Party Data Dilemma. The New Realities of Omnichannel Marketing.

B2B 8

B2B How To B2C Compliance 8

Harvard Business Review

MAY 18, 2018

How B2B Companies Can Grow with Ecosystem Orchestration. It’s not just the tools that must differ for digital deals. Digital is the only tool at their disposal that can deliver within the accelerated time frame today’s rapid business pace demands. Accenture Strategy research shows 87 percent of U.S.

Technology 8

Technology Strategy Content Survey 8

Harvard Business Review

NOVEMBER 20, 2012

Sure, virtually all businesses are on Facebook and Twitter, and everyone knows that in theory, at least, social-media tools can give companies direct access to customers and an opportunity to learn about their likes, dislikes, and desires. But what about social media's supposed power to change the way businesses innovate?

Media 8

Media B2B Retail Reputation 8

Harvard Business Review

DECEMBER 12, 2012

Buzz volume" is one of the metrics offered by a new generation of social-media-based tools that are transforming the way corporations gather intelligence about customers and competitors. A number of companies, B2C and B2B alike, now realize the potential benefits of monitoring conversation flows from social networks.

Media 15

Media How To B2C SWOT 15

Harvard Business Review

SEPTEMBER 9, 2014

About two-thirds were in B2B businesses.). HBR: Is new products’ high rate of failure really a pricing problem, or does it reflect a more fundamental innovation problem? Of course, the pricing is always what signals the problem, but behind that it is how the innovation process is set up. Externally, the reasons vary by industry.

Price 9

Price Productivity Products Simon 9

Harvard Business Review

AUGUST 21, 2012

On the contrary, they may become the most powerful tools yet developed to raise the productivity of high-skill knowledge workers — the kind of workers who help drive innovation and growth, and who are going to be in increasingly short supply.

Media 15

Media Productivity Products Technology 15

Harvard Business Review

NOVEMBER 27, 2018

Especially without strategic clarity, employees are unsure if they should focus on speed or quality, efficiency or innovation, for example. In B2B sales, reps are confronted with buyers who spend more time researching in digital channels and exchanging information within buyer groups than they do engaging directly with sales reps. .”

Supply Chain 8

Supply Chain Content CIO Business Model 8

Harvard Business Review

MAY 12, 2015

This insight led to product line innovations that look a bit more like Brooklyn than Telluride and ad campaigns set in stylish social locales like Boston’s Back Bay, rather than isolated mountaintops. But, importantly, they balance listening with innovation and inspiration. It resonated. Market driven CMOs listen to customers.

Leadership Styles 8

Leadership Styles Leadership Brand Audience 8

Harvard Business Review

APRIL 4, 2014

To better understand how design leads to returns, my company, Motiv Strategies, and the Design Management Institute worked together to produce a new tool that tracks the results of design-centric companies against those that are not.

Venture Capitalist 8

Venture Capitalist Fashion B2B Hedge 8

Harvard Business Review

MARCH 22, 2017

Is it more imagination or innovation? Brocade’s Net Promoter Score went from 50 (already a best in class score) to 62 (one of the highest B2B scores on record) within 18 months. What makes marketing creative? Is a creative marketer more artist or entrepreneur? The results? Invest in the end-to-end experience.

Creativity 11

Creativity Marketing Agility Budgeting 11

Harvard Business Review

AUGUST 3, 2016

Many IT organizations, having achieved this original mission, now are turning to the next thing, which is innovation. Enter data and analytics, which provide an opportunity for such innovation. But at this point the company is not vulnerable to a digital disruption, and the modes of interactions with its B2B customers are stable.

Operations 8

Operations Agility Chemicals Supply Chain 8

Harvard Business Review

OCTOBER 30, 2014

Yet for all the shared responsibility, the marketing and sales relationship has often been a contentious and lopsided one, with sales dominating in B2B sectors while marketing leads in B2C ones. That means investing in technologies to help turn ubiquitous mobile devices into sales tools and becoming more sophisticated about collecting data.

Marketing 9

Marketing Guidelines B2C Analysis 9

Harvard Business Review

JUNE 21, 2012

Thus, at this point, it is unable to develop and innovate the sort of software that could realize the full potential for customer advocacy and engagement on its platform. Among other uses, it serves as a superb customer community-building tool. Needed: A Customer Advocacy Apps Exchange. Using advocacy to improve demand generation.

Real Estate 9

Real Estate Conference Software Content 9

Harvard Business Review

JUNE 30, 2015

As a result, we can rapidly innovate and improve our products. Slowly but surely, these same techniques are being brought to the B2B space, and to health care. New tools and strategies. This data-driven product management has been part of the direct-to-consumer world for some time — think Amazon and Google. Insight Center.

Health Care 8

Health Care Benchmarking Short-term Gordon 8

Harvard Business Review

MARCH 12, 2012

The topic — part of a series on innovation sponsored by Singapore's Economic Development Board and coordinated by Harvard Business Review — was "What's the Right Entry Point for Emerging Markets: Target Customers at the Bottom or the Middle of the Pyramid?". It is just going in with eyes wide open.

Marketing 12

Marketing Hedge Chief Technology Officer Supply Chain 12

Harvard Business Review

MAY 30, 2016

It is about devising retail models that work for people who are making increasing use of a growing array of Internet-connected tools to change how they search, shop, and buy. Creative retailers are using the new technologies to innovate just about everything stores do from managing inventory, to marketing, to getting paid.

Retail 8

Retail Real Estate B2B CFO 8

Harvard Business Review

OCTOBER 17, 2013

Financial incentives are the key tools used to implement a strategy. Or consider a B2B software company I know. At Intralinks, where I was CEO in the early 2000s, our team innovated a totally new pricing model to drive rapid adoption.

Planning 8

Planning Incentives Document Price 8

Harvard Business Review

JUNE 6, 2013

First, other global firms have a deep bench of seasoned brand strategist supported by rich and varied set of brand management systems and tools that are lacking in Chinese firms. In addition, most of the very large firms in China are content to compete as B2B players where the value of branding is not obvious.

Brand 8

Brand Globalization Brand Management Long-term 8

Harvard Business Review

JULY 29, 2015

Tomorrow, the best segment to own might be the B2B buyers who are buying at massive scale. And there is nothing in place today to help address the edge needs of those doing things like hauling junk, transporting construction tools, or moving people long distances on a regular basis. Genuine car enthusiasts might never make the shift.

Industry 8

Industry Transportation Automotive Software 8

Harvard Business Review

OCTOBER 5, 2015

These changes are driven by seismic shifts in consumer behavior and an explosion of both consumer- and B2B-facing technologies. The fragmentation of digital platforms has fostered a lack of consistent standards, and many of the most innovative experiences rely solely on proprietary publisher-owned metrics for reporting.

Media 8

Media Advertising Audience Technology 8

Harvard Business Review

DECEMBER 13, 2017

That said, having a basic technical understanding of what is “under the hood” and mastery of the tools that PMs use is definitely important for the role, anywhere. There are of course many other factors to consider for any role such as the type of product you are building (B2B, B2C, industry, etc.),

Productivity 8

Productivity Products Core Competence Management 8

Miles Anthony Smith

NOVEMBER 7, 2019

They also offer a good mix of helpful and educational tools that integrate well with other leading tools for free. Siege Media stands out from the rest by innovating the way they create their content. A deep understanding of ABM in B2B is its super-power.

Marketing 105

Marketing Content Audience Brand 105

Harvard Business Review

MARCH 26, 2015

Use risk data as an avenue for innovation. The CRO of one B2B, tired of getting stung by customers that ran afoul of the company’s 90-day credit terms, implemented a more dynamic way of anticipating delayed or partial payments. The finance team brought its scenario modeling tools to bear.

Credit Scoring 8

Credit Scoring Risk Management Finance Marketing 8

Harvard Business Review

APRIL 30, 2012

But this isn't the first big innovation in mobile banking. These innovations are already happening in developing countries. The story of one such innovation, NPCI's Inter-Bank Mobile Payment Service (IMPS), shows how far ahead India is with this technology. NPCI's key innovations are: Person-To-Person Mobile Banking.

Banking 13

Banking Development Wireless Chief Operating Officer 13