Harvard Business Review

MAY 25, 2018

For marketers, this means updating your privacy policies, but more importantly, it means finding innovative new ways to connect with customers and gather consent to use their data in order to continue your “marketing relationship” with them. Addressing the Third-Party Data Dilemma.

B2B 8

B2B How To B2C Compliance 8

Harvard Business Review

DECEMBER 13, 2017

Because I teach a course on Product Management at Harvard Business School, I am routinely asked “what is the role of a Product Manager?” ” The role of a Product Manager (PM) is often referred to as the “CEO of the Product.” Self-management: Being a PM can be incredibly stressful. Company Fit.

Productivity 8

Productivity Products Core Competence Management 8

Harvard Business Review

APRIL 30, 2012

But this isn't the first big innovation in mobile banking. These innovations are already happening in developing countries. The story of one such innovation, NPCI's Inter-Bank Mobile Payment Service (IMPS), shows how far ahead India is with this technology. NPCI's key innovations are: Person-To-Person Mobile Banking.

Banking 13

Banking Development Wireless Chief Operating Officer 13

Harvard Business Review

NOVEMBER 27, 2018

In our surveys, more than 66% of CEOs said they expect their companies to change their business model in the next three years, with 62% reporting they have management initiatives or transformation programs underway to make their business more digital. Without that clarity, returns from digital initiatives suffer.

Supply Chain 8

Supply Chain Content CIO Business Model 8

Harvard Business Review

SEPTEMBER 9, 2014

The 2014 survey polled approximately 1,600 executives and managers from over 40 countries and across a range of industries. About two-thirds were in B2B businesses.). HBR: Is new products’ high rate of failure really a pricing problem, or does it reflect a more fundamental innovation problem?

Price 8

Price Productivity Products Simon 8

Harvard Business Review

AUGUST 21, 2012

On the contrary, they may become the most powerful tools yet developed to raise the productivity of high-skill knowledge workers — the kind of workers who help drive innovation and growth, and who are going to be in increasingly short supply.

Media 15

Media Productivity Products Technology 15

Harvard Business Review

APRIL 4, 2014

Them” were the majority of managers who didn’t get what design was all about in the first place. And with good reason: From Target to Uber, business managers everywhere are starting to understand that the strategic use of design is making a difference in achieving outsized business results.

Venture Capitalist 8

Venture Capitalist Fashion B2B Hedge 8

Harvard Business Review

MARCH 22, 2017

Is it more imagination or innovation? Brocade’s Net Promoter Score went from 50 (already a best in class score) to 62 (one of the highest B2B scores on record) within 18 months. This gives marketing an opportunity to measure and manage itself in new ways. What makes marketing creative? The results? Think like a startup.

Creativity 10

Creativity Marketing Agility Budgeting 10

Harvard Business Review

MARCH 12, 2012

I recently participated in a spirited panel discussion with Bruce Brown, Procter & Gamble's Chief Technology Officer, and Erich Joachimsthaler, Vivaldi Partners' managing director and CEO. It requires rethinking reporting relationships, talent management, rotational assignments, compensation, and more.

Marketing 12

Marketing Hedge Chief Technology Officer Supply Chain 12

Harvard Business Review

JUNE 21, 2012

Thus, at this point, it is unable to develop and innovate the sort of software that could realize the full potential for customer advocacy and engagement on its platform. Among other uses, it serves as a superb customer community-building tool. Managing customer advocacy programs. Needed: A Customer Advocacy Apps Exchange.

Real Estate 9

Real Estate Conference Software Content 9

Harvard Business Review

JUNE 30, 2015

As a result, we can rapidly innovate and improve our products. This data-driven product management has been part of the direct-to-consumer world for some time — think Amazon and Google. Slowly but surely, these same techniques are being brought to the B2B space, and to health care. New tools and strategies.

Health Care 8

Health Care Benchmarking Short-term Gordon 8

Harvard Business Review

AUGUST 3, 2016

Many IT organizations, having achieved this original mission, now are turning to the next thing, which is innovation. Enter data and analytics, which provide an opportunity for such innovation. But at this point the company is not vulnerable to a digital disruption, and the modes of interactions with its B2B customers are stable.

Operations 8

Operations Agility Chemicals Supply Chain 8

Harvard Business Review

OCTOBER 30, 2014

Yet for all the shared responsibility, the marketing and sales relationship has often been a contentious and lopsided one, with sales dominating in B2B sectors while marketing leads in B2C ones. One important way to focus the effort is by managing the sales pipeline together. “It In some industries (e.g.

Marketing 8

Marketing Guidelines B2C Analysis 8

Harvard Business Review

JUNE 6, 2013

First, other global firms have a deep bench of seasoned brand strategist supported by rich and varied set of brand management systems and tools that are lacking in Chinese firms. Both are largely based on the brand management effort pioneered by P&G some 75 years ago and extended by the many P&G progeny.

Brand 8

Brand Globalization Brand Management Long-term 8

Harvard Business Review

MARCH 26, 2015

But in the aftermath of the financial crisis, risk managers have become increasingly involved in business strategy and decisions. After the recession, for instance, one large lender made a practice of looking for “rehab” customers whose credit suffered in the downturn but who had since managed to achieve more stable incomes.

Credit Scoring 8

Credit Scoring Risk Management Finance Marketing 8

Harvard Business Review

MAY 30, 2016

It is about devising retail models that work for people who are making increasing use of a growing array of Internet-connected tools to change how they search, shop, and buy. Creative retailers are using the new technologies to innovate just about everything stores do from managing inventory, to marketing, to getting paid.

Retail 8

Retail Real Estate B2B CFO 8

Harvard Business Review

OCTOBER 5, 2015

These changes are driven by seismic shifts in consumer behavior and an explosion of both consumer- and B2B-facing technologies. The fragmentation of digital platforms has fostered a lack of consistent standards, and many of the most innovative experiences rely solely on proprietary publisher-owned metrics for reporting.

Media 8

Media Advertising Audience Technology 8