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Why Are Video Devices Becoming More Popular?

Strategy Driven

Video is transforming business-to-business (B2B) and business-to-customer (B2C) communications. This makes social media video one of the most effective marketing tools for 2023. It’s also a powerful tool for healthcare and even the military to simulate confrontations and combat.

Video 104
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How Leaders Can Help Develop Customer Service Strategies

Tanveer Naseer

A customer focused business, whether B2C or B2B (we all have customers), is more profitable and has greater longevity. Finally, ensure your CRM strategy is a branch of your overall customer service strategy, that it is a tool in your arsenal and not the entire arsenal itself. The following is a guest post by Adrian Davis.

Strategy 248
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How Leaders Can Help Develop Customer Service Strategies

Tanveer Naseer

A customer focused business, whether B2C or B2B (we all have customers), is more profitable and has greater longevity. Finally, ensure your CRM strategy is a branch of your overall customer service strategy, that it is a tool in your arsenal and not the entire arsenal itself. The following is a guest piece by Adrian Davis.

Strategy 248
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Signs Your Marketing Campaign Has past Its Sell by Date

Strategy Driven

If you do not have the capacity to produce original, engaging, and impressive content in-house, you need to hire a B2C or B2B content marketing firm to do it for you. Let’s get this straight your product or service is your best marketing tool. All posts need to be scheduled on a consistent basis.

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44 Content Marketing Agencies Defined by 65 Marketers

Miles Anthony Smith

They also offer a good mix of helpful and educational tools that integrate well with other leading tools for free. Siege Media stands out from the rest by innovating the way they create their content. A deep understanding of ABM in B2B is its super-power.

Marketing 105
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How to Convince Customers to Share Data After GDPR

Harvard Business Review

For marketers, this means updating your privacy policies, but more importantly, it means finding innovative new ways to connect with customers and gather consent to use their data in order to continue your “marketing relationship” with them. Addressing the Third-Party Data Dilemma. The New Realities of Omnichannel Marketing.

B2B 8
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How to Find New Competitive Knowledge in Social Media

Harvard Business Review

Buzz volume" is one of the metrics offered by a new generation of social-media-based tools that are transforming the way corporations gather intelligence about customers and competitors. A number of companies, B2C and B2B alike, now realize the potential benefits of monitoring conversation flows from social networks.

Media 15