Tanveer Naseer

AUGUST 7, 2012

A customer focused business, whether B2C or B2B (we all have customers), is more profitable and has greater longevity. Finally, ensure your CRM strategy is a branch of your overall customer service strategy, that it is a tool in your arsenal and not the entire arsenal itself. The following is a guest piece by Adrian Davis.

Strategy 248

Strategy CRM Development Document 248

Harvard Business Review

DECEMBER 24, 2015

Many B2B CEOs still believe that social media isn’t right for them. But social media marketing can offer B2B marketers a range of benefits if they take advantage of it, from increasing engagement and influencing decision making before the sales call to customizing sales messages and enhancing their company’s reputation.

B2B 8

B2B Media B2C Marketing 8

Strategy Driven

APRIL 24, 2018

If you do not have the capacity to produce original, engaging, and impressive content in-house, you need to hire a B2C or B2B content marketing firm to do it for you. Let’s get this straight your product or service is your best marketing tool. All posts need to be scheduled on a consistent basis.

Marketing 53

Marketing B2C B2B Content 53

Harvard Business Review

JANUARY 19, 2018

B2C firms have been the leaders in customer analytics initiatives. Extensive data and advanced analytics for B2C have enabled strategists to better understand consumer behavior and corresponding propensities as visitors and purchasers conduct daily activities through online systems. Insight Center. The Risks and Rewards of AI.

B2B 8

B2B B2C Software CRM 8

Harvard Business Review

MAY 18, 2018

B2B companies are struggling with a loss of control over the customer experience (CX) today. With their future growth prospects at stake, B2B executives must determine how to improve CX—while ceding more of the experience to their partners. B2B leaders know that customer experience is the gateway to growth.

B2B 8

B2B Strategy Company Content 8

Miles Anthony Smith

NOVEMBER 7, 2019

They also offer a good mix of helpful and educational tools that integrate well with other leading tools for free. TopRank Marketing TopRank Marketing has been doing innovative and impactful work with interactive content and B2B influencers for huge brands like SAP, Dell, LinkedIn, 3M, and Oracle for over 18 years.

Marketing 105

Marketing Content Audience Brand 105

Harvard Business Review

AUGUST 2, 2012

Our article in the current issue of HBR, " The End of Solution Sales ," has created quite a stir among B2B sales professionals and pundits alike. In one form or another, this is the stated sales strategy of virtually every large B2B sales organization. As the saying goes, "The flak only gets heavy when you're over the target.".

B2B 15

B2B B2C Learning-by-Doing Class 15

Harvard Business Review

MAY 9, 2012

On an internal basis, the rush to deploy social business tools matches the hype of the past decade in installing collaboration tools and assuming one's employees would easily adapt if only the right tool was deployed. The recurring problem — culture always trumps technology in adoption of new tools.

B2C 14

B2C Early Adopters B2B How To 14

Harvard Business Review

MAY 25, 2018

Personalization is by no means a new concept, but GDPR is forcing both B2C and B2B marketers to truly embrace individualized communication that is tailored to customers’ unique interests if they wish to retain customer data. Brands are adopting different methods of personalization to encourage consumers to “opt-in.”

B2B 8

B2B How To B2C Compliance 8

Harvard Business Review

APRIL 26, 2011

Much of the conversation about customer-centricity focuses on business-to-consumer (B2C) firms. And while these companies were the first to acknowledge the business benefits of delivering a great customer experience, business-to-business (B2B) organizations are increasingly getting in on the game.

B2B 14

B2B Airlines Travel Stage-Gate 14

Harvard Business Review

APRIL 10, 2013

Social media is an enormously powerful and effective tool for sales reps to demonstrate expertise and consequently build trust. If you aren''t adding value by building a relationship and guiding your prospect along this journey, you risk losing out to someone who does play the role of trusted advisor or being undercut in price by a website.

B2C 8

B2C B2B Human Capital Media 8

Harvard Business Review

DECEMBER 12, 2012

Buzz volume" is one of the metrics offered by a new generation of social-media-based tools that are transforming the way corporations gather intelligence about customers and competitors. A number of companies, B2C and B2B alike, now realize the potential benefits of monitoring conversation flows from social networks.

Media 15

Media How To B2C SWOT 15

Harvard Business Review

JULY 19, 2017

These are amazing technologies with great promise for any level of executive in any B2C or B2B company. Don’t hire a team of a hundred data scientists; look to the growing ecosystem and pick the right tool for the job. It’s not a magical black box — it’s a highly-specialized set of tools.

USP 8

USP Airlines Productivity Products 8

Harvard Business Review

JULY 31, 2012

While B2C companies have become adept at mining the petabytes of transactional and other purchasing data that consumers generate as they interact online, B2B sales organizations have only recently begun to use big data to inform overall strategy and tailor sales pitches for specific customers in real time. Yet the payoff is huge.

B2B 13

B2B Chemicals Analysis B2C 13

Harvard Business Review

FEBRUARY 12, 2015

For a long time, there has been a clear split between business software (often called Enterprise or B2B ), and consumer software (B2C, or simply “products”). Increasingly, these people have autonomy related to the tools they use in their jobs. The best tools? That split is increasingly irrelevant.

Software 8

Software Supply Chain B2C Education 8

Harvard Business Review

FEBRUARY 7, 2014

But with most B2B and B2C organizations using virtually the same branding tools, they’re arguably seeing less advantage as a result of their efforts — if they’re realizing any advantage at all. By 2017, [the online] branding spend is expected to grow to $29.33 billion, or a 48.5%

Brand 8

Brand Advertising B2C B2B 8

Harvard Business Review

JUNE 23, 2015

New tools and strategies. These three big shifts are now playing out in nearly every industrial market, regardless of whether it is B2C or B2B, high- or low-asset intensity. Such challenges, he says, require industrial companies to take a fresh approach to strategy. Insight Center. Growing Digital Business.

Industry 8

Industry System Business Model B2C 8

Harvard Business Review

OCTOBER 30, 2015

The Content Marketing Institute reports that although the majority of B2B and B2C marketers have some kind of content marketing program, less than 40% find those efforts effective. The New Tools of Marketing. Yet despite these scattered successes, there is mounting evidence that most marketers’ content efforts are failing.

Content 8

Content Marketing Metrics B2C 8

Harvard Business Review

SEPTEMBER 22, 2011

Bain research shows that leading companies can achieve 60% or better response rates in B2B companies and 30% or more in most B2C situations. Processes and tools for understanding root causes. You'll also need to supplement the root-cause disciplines with tools, processes and leadership support for learning and improvement.

Incentives 10

Incentives Sample Customer Loyalty Metrics 10

Harvard Business Review

OCTOBER 30, 2014

Yet for all the shared responsibility, the marketing and sales relationship has often been a contentious and lopsided one, with sales dominating in B2B sectors while marketing leads in B2C ones. Nowhere else in the executive suite of a typical corporation are two functions as closely intertwined as sales and marketing.

Marketing 8

Marketing Guidelines B2C Analysis 8

Harvard Business Review

MAY 12, 2015

He’s an instrument-driven marketing leader who has reorganized his global marketing organization around what he describes as a “marketing revenue center,” which propagates tools, best practices and training across the global organization. Stobaugh said that everyone must be clear that marketing is accountable to results.

Leadership Styles 8

Leadership Styles Leadership Brand Audience 8

Harvard Business Review

OCTOBER 14, 2015

At the same time, consumers have been armed with all sorts of tools to avoid paying attention to advertisements, including DVRs, ad blockers, and mobile devices that allow them to shift their attention to content of their choosing. This holds true for B2B and B2C audiences alike. The New Tools of Marketing.

Video 8

Video Advertising Audience Brand 8

Harvard Business Review

JULY 30, 2013

Across our portfolio and in my own entrepreneurial experience, I have seen three main sales models work successfully in scaling B2B sales: 1) Enterprise; 2) Telephone; 3) Developer-driven. I''ll discuss each one below. 1) Enterprise Sales. If you want to scale sales, you hire more sales reps.

Marketing 8

Marketing Productivity Products Learning Curve 8

Harvard Business Review

DECEMBER 13, 2017

That said, having a basic technical understanding of what is “under the hood” and mastery of the tools that PMs use is definitely important for the role, anywhere. There are of course many other factors to consider for any role such as the type of product you are building (B2B, B2C, industry, etc.),

Productivity 8

Productivity Products Core Competence Management 8