Mills Scofield

JUNE 3, 2014

As someone who works with a variety of organizations in my roles as strategy and innovation consultant, venture capitalist, professor, and mentor, this question intrigues to me. The differences were more along traditional business characteristics: virtual vs. physical product or service, B2B vs. B2C, etc.

Business Model 175

Business Model Venture Capitalist B2C Entrepreneur 175

Eric Jacobson

MARCH 18, 2013

Here are his answers : Question : When you consider all the Business-To-Consumer (B2C) companies in the U.S., Technology and innovation is only accelerating. Arrogance + Ignorance = Irrelevance We live in a time when the line between B2B and B2C is eroding. What is B2B or B2C truly about any way?

B2B 55

B2B B2C Technology CRM 55

Tanveer Naseer

AUGUST 7, 2012

A customer focused business, whether B2C or B2B (we all have customers), is more profitable and has greater longevity. Leadership Biz Cafe Podcast #6 – Andrea Kates on Fostering Innovation The Role Leaders Play In Developing Great Teams The Role Leaders Play In Discovering Your Organization’s Hidden Talent.

Strategy 248

Strategy CRM Development Document 248

Tanveer Naseer

AUGUST 7, 2012

A customer focused business, whether B2C or B2B (we all have customers), is more profitable and has greater longevity. Leadership Biz Cafe Podcast #6 – Andrea Kates on Fostering Innovation 5 Strategies To Free Your Team From Organizational Silos The Role Leaders Play In Discovering Your Organization’s Hidden Talent.

Strategy 248

Strategy CRM Development Document 248

Strategy Driven

APRIL 24, 2018

If you do not have the capacity to produce original, engaging, and impressive content in-house, you need to hire a B2C or B2B content marketing firm to do it for you. Once you have aced this and you deliver an exceptional customer experience, you can then enhance upon it with innovative approaches to marketing.

Marketing 54

Marketing B2C B2B Content 54

Harvard Business Review

MARCH 16, 2016

Collaborative innovation is a hot topic in the B2C space, where it overlaps with crowdsourcing, but we see B2B players taking an interest as well. Nonetheless, innovating with customers should work well in B2B, as it should give companies a deeper knowledge of their customers and promote a trusting relationship.

B2B 8

B2B Innovation Company Workshop 8

Strategy Driven

DECEMBER 10, 2014

Many try to come up with new ideas, but few are innovative without trying. Whether your business is B2B or B2C, you will still be serving someone. Creative people always have new ideas and can expand on the ideas of others. That means that you can see ways to improve products and services. Few people are creative by nature.

B2C 67

B2C Entrepreneur B2B Emotional Intelligence 67

Harvard Business Review

DECEMBER 5, 2017

But by staying disciplined with the product and deeply understanding market trends, they’ve made the strategic shift from B2C to B2B work. He was skeptical about pivoting away from consumers, and it was challenging. Download this podcast.

CEO 8

CEO B2C Marketing B2B 8

Harvard Business Review

MARCH 31, 2016

Forrester Research predicted that one million B2B salespeople will become obsolete by 2020, lost to e-commerce. Will there really be fewer B2B salespeople in 2020? Over the years, innovations in distribution, media, and technology have enabled buyers to use non-sales force channels for various steps of their buying journey.

B2B 8

B2B B2C Uncertainty Forrester 8

Eric Jacobson

JANUARY 15, 2012

From a business perspective, the best marketing professionals are innovative, open-minded, adaptable, and enjoy working with all types of people. Most people who work in marketing focus on the entire customer lifecycle from prospecting to building relationships to creating a sale to building repeat business.

Marketing 69

Marketing Real Estate B2C B2B 69

Harvard Business Review

SEPTEMBER 25, 2014

In effect, you give these people the right to participate in your innovation process and influence its final outcome. This sort of collaboration has been well-documented in the B2C context (where it’s often called “crowdsourcing” or “co-creation”), but we see it in B2B companies as well.

B2B 8

B2B Workshop Chemicals B2C 8

Harvard Business Review

APRIL 18, 2011

The role exists in B2B and B2C firms as diverse as Allstate, Dunkin' Brands, USAA, Philips Electronics, FedEx, the Cleveland Clinic, and SAP. Who are these new customer experience executives — and why do companies appoint them? In our recent report, The Rise Of The Chief Customer Officer, we found that: Titles can vary.

B2C 14

B2C B2B Forrester Budgeting 14

Harvard Business Review

MAY 25, 2018

For marketers, this means updating your privacy policies, but more importantly, it means finding innovative new ways to connect with customers and gather consent to use their data in order to continue your “marketing relationship” with them. Addressing the Third-Party Data Dilemma.

B2B 8

B2B How To B2C Compliance 8

Harvard Business Review

FEBRUARY 5, 2018

Several words always come up in practically every discussion, no matter if the company is a large enterprise or a small business, B2B or a B2C, product or service, new or established. I’ve seen this first-hand in my work helping companies define or re-define their core values.

B2C 12

B2C Ethics Teamwork B2B 12

Harvard Business Review

APRIL 29, 2016

applications pushed technology to address B2B market requirements. However, as the application of IoT expands to a broader range of commercial opportunities, enterprise B2B applications have become B2B2C. As B2C companies rush to exploit new IoT applications, pushing technology to potential end users no longer works.

Technology 8

Technology B2B B2C Mass Marketing 8

Harvard Business Review

MAY 12, 2015

This insight led to product line innovations that look a bit more like Brooklyn than Telluride and ad campaigns set in stylish social locales like Boston’s Back Bay, rather than isolated mountaintops. But, importantly, they balance listening with innovation and inspiration. It resonated. Market driven CMOs listen to customers.

Leadership Styles 8

Leadership Styles Leadership Brand Audience 8

Harvard Business Review

OCTOBER 10, 2014

Loyalty and reward programs provide this type of context for B2C companies, while strategic account and relationship management programs do the same for B2B companies. We can see how content, community, and context come together in the owned media strategies of today’s most innovative marketers.

Media 8

Media B2B Disintermediation Content 8

Harvard Business Review

DECEMBER 12, 2012

A number of companies, B2C and B2B alike, now realize the potential benefits of monitoring conversation flows from social networks. The Social Solution to Innovation Challenges. An illustration is Nestlé's new Digital Acceleration Team , which was announced last month. HBR Insight Center. Can Reputation Come Down to a Number?

Media 15

Media How To B2C SWOT 15

Harvard Business Review

MAY 6, 2013

Groundbreaking ideas are no longer a luxury when success is contingent upon an organization''s ability to adapt, innovative, and improve. Failing to do so not only prevents truly innovative thinking; it also ensures failure. You must move from B2C to B2B, or vice versa.

Disruptive Innovation 8

Disruptive Innovation Hotels B2C Price 8

Harvard Business Review

JANUARY 14, 2013

As someone who works with a variety of organizations in my roles as strategy and innovation consultant, venture capitalist, professor, and mentor, this question intrigues to me. The differences were more along traditional business characteristics: virtual vs. physical product or service, B2B vs. B2C, etc.

Venture Capitalist 8

Venture Capitalist Business Model B2C Entrepreneur 8

Harvard Business Review

MARCH 17, 2016

Don’t engage in over-the-top discounting that trains customers, both in B2C and B2B markets, to buy cleverly on price and price alone. The choice of the price position affects the overall business model, the product quality, branding, and how to innovate. The best cure I have found for these delusions is a cultural one.

Price 8

Price Airlines Govindarajan Advertising 8

Strategy Driven

DECEMBER 24, 2019

It’s better to supply one or two excellent and innovative products than sell every item under the sun. Perhaps you’re an accountant who can help other businesses save time or maybe you sell an innovative product for the home that can solve people’s issues right away. Let’s say you’re working in the medical equipment manufacturing.

Motivation 13

Motivation Marketing Succession Audience 13

Harvard Business Review

SEPTEMBER 21, 2011

Amazon, and eBay in B2C commerce and Covisint and GS1 in B2B. They spent a lot of time "testing the waters," "experimenting," and "building prototypes," while younger, nimbler companies took to the web with ease, shattering established business models along the way. Think of Yahoo!, Once again, too many CEOs are hesitating.

Brand 11

Brand B2C Market Segmentation Travel 11

N2Growth Blog

NOVEMBER 30, 2010

Today’s consumer (B2B or B2C) does their homework, is well informed, and buys…they are not sold. I "sell" day to day B2c and B2B and its about relationship and problem solving. I equally look for problem solvers or fresh innovation and not salesmen. Thanks for stopping by Wayne.

Blog 409

Blog Ryan B2C Brand 409

Harvard Business Review

OCTOBER 30, 2014

Yet for all the shared responsibility, the marketing and sales relationship has often been a contentious and lopsided one, with sales dominating in B2B sectors while marketing leads in B2C ones. The fundamental truth about technological innovation is that it needs to help sales people make better decisions on the front lines.

Marketing 9

Marketing Guidelines B2C Analysis 9

Harvard Business Review

DECEMBER 13, 2017

Con: Breakthrough innovation may not get greenlit; time-to-market may seem to lag (though I’d argue what’s released is far better aligned with customer needs and more likely to successfully scale). the humans with whom you’ll work, the overall company culture (diverse, inclusive, flexible work hours, remote culture, etc.),

Productivity 8

Productivity Products Core Competence Management 8

Harvard Business Review

SEPTEMBER 26, 2011

The innovation came about because Laird aspired to surf a deepwater reef break on the north shore of Maui called Peahi, or Jaws, where waves can reach 120 feet high. But coffee has seen other innovations, too. Category creation requires innovation teams to re-think their role beyond just creating new products and services.

B2C 12

B2C Strategy B2B Waterman 12

Harvard Business Review

JUNE 20, 2018

While there is no doubt an intent to strengthen India’s entrepreneurial ecosystem, its state support is more limited and less sophisticated than China’s in addressing the voids that impede innovation and entrepreneurship. Align partner programs with national priorities. Leverage local government policy efforts.

Incubator 8

Incubator Company Policies B2C 8

Miles Anthony Smith

NOVEMBER 7, 2019

Siege Media stands out from the rest by innovating the way they create their content. TopRank Marketing TopRank Marketing has been doing innovative and impactful work with interactive content and B2B influencers for huge brands like SAP, Dell, LinkedIn, 3M, and Oracle for over 18 years. This goes for B2B, B2C, and B2B2C markets.

Marketing 105

Marketing Content Audience Brand 105

Harvard Business Review

APRIL 20, 2016

In the B2B world, it’s all about lead generation: getting people to hand over their email addresses and phone numbers so that you can spam and telemarket them into submission, where “submission” means actually buying your product. It’s going to take a combination of business innovation and personal responsibility.

Cost 8

Cost Marketing Content Media 8