Harvard Business Review

NOVEMBER 20, 2012

There's been a lot of talk about social media's vast promise for business, but where are the deliverables? A number of corporations have become adept at using social media to geotarget customers, customize messages, and even communicate with individual consumers. Still others are learning how social media can boost sales.

Media 8

Media B2B Retail Reputation 8

Harvard Business Review

OCTOBER 5, 2015

There is no question that the media industry is experiencing dramatic disruption on many fronts—in the way it creates content, distributes content to consumers, and monetizes audiences. These changes are driven by seismic shifts in consumer behavior and an explosion of both consumer- and B2B-facing technologies.

Media 8

Media Advertising Audience Technology 8

Harvard Business Review

MARCH 22, 2017

Is it more imagination or innovation? Brocade’s Net Promoter Score went from 50 (already a best in class score) to 62 (one of the highest B2B scores on record) within 18 months. In a fragmented media and social landscape, marketers can no longer reach their goals for awareness and reputation just through paid media and PR.

Creativity 13

Creativity Marketing Agility Budgeting 13

Harvard Business Review

AUGUST 3, 2016

Many IT organizations, having achieved this original mission, now are turning to the next thing, which is innovation. Enter data and analytics, which provide an opportunity for such innovation. The unit has fewer than 100 people divided among data science/analytics, technology, and social media.

Operations 8

Operations Agility Chemicals Supply Chain 8

Harvard Business Review

OCTOBER 17, 2013

Forget about business plans, PowerPoint presentations, executive speeches, media interviews, strategy memos, or org charts. Financial incentives are the key tools used to implement a strategy. Or consider a B2B software company I know. Forget about brochures, YouTube videos, and blogs.

Planning 9

Planning Incentives Document Price 9

Miles Anthony Smith

NOVEMBER 7, 2019

They also offer a good mix of helpful and educational tools that integrate well with other leading tools for free. Siege Media Siege Media provides an outstanding content marketing service by combining a data-driven approach with genuinely exceptional creativity. A deep understanding of ABM in B2B is its super-power.

Marketing 105

Marketing Content Audience Brand 105

Harvard Business Review

MARCH 26, 2015

Use risk data as an avenue for innovation. Procter & Gamble, for instance, realized it was losing market share by testing its media campaigns exhaustively before releasing them. And when tracking revealed one version of an ad was more successful than another, P&G immediately shifted media support to the stronger one.

Credit Scoring 8

Credit Scoring Risk Management Finance Marketing 8