B2B Innovation Operations Price 
The Horizons Tracker
OCTOBER 23, 2021
In my experience as co-founder of Capita Scaling Partner, it has been my mission to save tech start-ups from flatlining and put them on a path of extreme growth – adding business sense to tech innovations. In this article, I’ll share those lessons and hopefully give helpful insight on how to keep your company off the operating table.
Harvard Business Review
SEPTEMBER 9, 2014
This new (and alarming) data comes from pricing consulting giant Simon-Kucher & Partners, which conducts its survey every other year with the Professional Pricing Society, a professional association. About two-thirds were in B2B businesses.). Your survey also details how hard some companies are finding it to raise prices.
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Harvard Business Review
MARCH 7, 2011
We have done this collaboration for several years now, and it's enlightening to see how the students are facing an ever-changing set of innovation challenges. These equate to a race to the bottom on price, and an inability to differentiate except on price. It's a death spiral. Challenge 3: Risk.
Harvard Business Review
MARCH 17, 2016
Winning with low prices is not merely a game of math in which you stay one notch below the competition; it is far more a game of culture and attitude. It takes a special kind of company, from the CEO on down, to make a low-price position sustainable and profitable. The groundbreaking price war in the U.S. Don’t fight them.
Miles Anthony Smith
NOVEMBER 7, 2019
Siege Media stands out from the rest by innovating the way they create their content. TopRank Marketing TopRank Marketing has been doing innovative and impactful work with interactive content and B2B influencers for huge brands like SAP, Dell, LinkedIn, 3M, and Oracle for over 18 years.
Harvard Business Review
FEBRUARY 24, 2014
On Friday, Microsoft slashed the price of Windows 8.1 by 70% for select B2B customers. The magnitude of this price cut was surprising; all that was missing was a pitchman screaming “If you call now, we’ll throw in a free Tae Bo workout DVD — a $29.95 The downside of Microsoft’s price cut is that it devalues Windows 8.1
Harvard Business Review
SEPTEMBER 4, 2017
Yet, despite the fact that all of our guests across our 18 sessions (and counting) have embraced these truths, the average result of such commitments to innovation seems to have been tenuous. But the corporate innovators we’ve talked to all know that. They’ve read Christensen’s book The Innovator’s Dilemma.
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