N2Growth Blog

OCTOBER 25, 2010

MIT Technology Review The Massachusetts Institute of Technology’s magazine of innovation promotes “the understanding of emerging technologies and their impact on business and society.&# Small Business Trends Anita Campbell Editor provides information of interest to entrepreneurs and executives. Inc.com Inc.

Directory 167

Directory Magazine Blog Brand 167

Harvard Business Review

DECEMBER 5, 2017

Aaron Levie, the CEO of Box, reflects on the cloud storage company’s entry into the enterprise market. But by staying disciplined with the product and deeply understanding market trends, they’ve made the strategic shift from B2C to B2B work. Download this podcast.

CEO 8

CEO B2C Marketing B2B 8

Harvard Business Review

MARCH 22, 2017

What makes marketing creative? Is a creative marketer more artist or entrepreneur? Historically, the term “marketing creative” has been associated with the words and pictures that go into ad campaigns. But marketing, like other corporate functions, has become more complex and rigorous.

Creativity 14

Creativity Marketing Agility Budgeting 14

Harvard Business Review

OCTOBER 30, 2014

Nowhere else in the executive suite of a typical corporation are two functions as closely intertwined as sales and marketing. Yet for all the shared responsibility, the marketing and sales relationship has often been a contentious and lopsided one, with sales dominating in B2B sectors while marketing leads in B2C ones.

Marketing 11

Marketing Guidelines B2C Analysis 11

Harvard Business Review

SEPTEMBER 25, 2018

When companies expand into foreign markets, they need to gain the trust of local business partners and prospective customers in order to succeed. Both of these approaches, however, are time-intensive, requiring executives to spend weeks or months in foreign markets. William Andrew/Getty Images.

Influence 10

Influence B2B Globalization Webinar 10

Harvard Business Review

OCTOBER 10, 2012

For people selling in a B2B context, Big Data can be extremely useful — but amid all the celebration over this powerful new way of doing business, it's important to keep in mind its limits. Not every trend applies to all companies. In fact, your most valuable multi-million dollar client may buck a trend altogether.

Tools 15

Tools B2B Trends Learning-by-Doing 15

Harvard Business Review

OCTOBER 10, 2012

For people selling in a B2B context, Big Data can be extremely useful — but amid all the celebration over this powerful new way of doing business, it's important to keep in mind its limits. Not every trend applies to all companies. In fact, your most valuable multi-million dollar client may buck a trend altogether.

Tools 15

Tools B2B Trends Learning-by-Doing 15

Harvard Business Review

AUGUST 20, 2014

At VoloMetrix, we recently studied the sales force of a large B2B software company using six quarters of quota attainment data for a several thousand employees. Take this example from the B2B company I described earlier. Sales Technology' The top salespeople began the quarter by meeting with prospects.

Succession 19

Succession B2B Metrics Uncertainty 19

Harvard Business Review

APRIL 20, 2017

unilaterally pulls out of the Iran nuclear deal), building contingency plans, and diversifying their portfolio of markets. In the process, the firm is gaining valuable access to millions of new consumers and securing market share. Many companies are assessing their exposure to specific policy decisions (e.g., if the U.S.

Depreciation 9

Depreciation Contingency Plans Policies Marketing 9

Harvard Business Review

OCTOBER 5, 2015

These changes are driven by seismic shifts in consumer behavior and an explosion of both consumer- and B2B-facing technologies. The tension between human-driven and technology-driven capabilities is often miscast, positioning automation as a threat to the people that drive our industry. Humans and Automation.

Media 8

Media Advertising Audience Technology 8

Harvard Business Review

JULY 8, 2016

At one B2B technology company, for example, account managers were supposed to focus their efforts on their highest-value, “top of the pyramid” accounts. But VoloMetrix data showed a different picture: Account managers were spending more than one-third of their time on accounts at or near the bottom of the pyramid.

Software 9

Software Credit Rating B2B Tools 9

Harvard Business Review

APRIL 16, 2015

When it comes to choosing media to support a new product launch, consider the target market. This fractured media consumption trend makes it difficult for brands to build brand awareness, earn consumer mindshare, and drive sales. Here are some tips brand and marketing managers can use to leverage converged media to their advantage: 1.

Media 8

Media Tactics Productivity Products 8

Harvard Business Review

SEPTEMBER 4, 2017

Disruption is a systemic problem: Clayton Christensen outlined in 1997 why it was so difficult for any individual business to defuse disruptive threats and embrace disruptive trends. Over time, their products and services became better and better, and those innovative entrants moved up market, slowly increasing performance.

Christensen 8

Christensen Finance Innovation B2B 8

Harvard Business Review

MARCH 26, 2015

Chief Marketing Officers (CMOs) and Chief Risk Officers (CROs) may seem to have little in common. That has coincided with marketing’s increased influence on strategy, driven by the unprecedented level of insights into customer behavior and trends that are now possible through analytics.

Credit Scoring 8

Credit Scoring Risk Management Finance Marketing 8

Harvard Business Review

JANUARY 18, 2016

Solutions should trend toward entertainment, education, and social networking, and they can be location specific. There are opportunities to combine creative financing with thoughtful use of new sensor and big-data technologies to create projects that contribute to building sustainable cities. Segment 3: Emerging Economy, New City.

Real Estate 8

Real Estate Entrepreneur Finance Innovation 8

Harvard Business Review

JULY 29, 2015

Information technology, however, is one of those industries. In cloud computing, we’ve seen these network effects help solidify the position of massive players – locking new entrants out of the market. Tomorrow, the best segment to own might be the B2B buyers who are buying at massive scale.

Industry 8

Industry Transportation Automotive Software 8