Strategy Driven

SEPTEMBER 22, 2020

B2B (business to business) online sales in 2018 were almost 4 times higher than e-retail. The gross merchandise volume (GMV) of B2B e-commerce in 2018 amounted to US$ 10.6 It’s a huge market when we take B2B and B2C online sales together. In 2018, about 1.8 billion people across the world bought goods online.

Skills 98

Skills B2B Engineering Directory 98

Strategy Driven

APRIL 22, 2021

In B2B, too, most of the marketing activity has gone digital So what do we identify? As a trend, there is more activity online, literally in the amount of surfing hours. Now, even in B2B, contact is also made through social networks, including requests for technical specifications and quotes. And how are you prepared?

Marketing 65

Marketing B2B Planning Advertising 65

Strategy Driven

DECEMBER 1, 2022

These models include: Business-to-business (B2B) : This involves the purchase and sales of goods and services between two businesses. Follow the trends. While the sole purpose of every eCommerce website is to buy and sell products and services, the type of eCommerce website varies and is dependent on the site’s business model.

Audience 117

Audience B2C B2B Efficiency 117

Strategy Driven

DECEMBER 18, 2020

This is one reason why 64% of the B2B marketers outsource their demanding copy needs. If you are planning to kickstart an online business, make sure it fits the current trends. Your customers won’t consider the magnitude of your operations when going through your website. Use search engines to drive traffic.

Engineering 132

Engineering Advertising B2B Outsourcing 132

Strategy Driven

JULY 29, 2020

A market analysis will help you recognize the latest trends. What trends could help benefit your business plan? You might need to research the latest market trends for your niche. You can use tools such as Google Trends to determine how often people search for the product you’re considering. Know Your Niche.

Audience 66

Audience How To Marketing Strategy Trends 66

Strategy Driven

FEBRUARY 6, 2019

Over the last several years, AI has become a popular trend for enhancing all areas of business. For B2B companies, the product basket of all their customers is carefully analyzed to interpret details like business sectors, employee’s numbers, address, and the revenues. An excellent example of this in action is Amazon.

CRM 62

CRM B2B Trends Marketing Strategy 62

Strategy Driven

APRIL 18, 2019

Conversely, only 39% of B2B marketers said that they had one. Stay on Top of Recent Trends. You also have to be able to stay on top of recent trends and make sure that you incorporate them into your strategy when possible. Voice search is another major trend that you can’t afford to overlook in 2019. Conclusion.

Content 50

Content Marketing How To Audience 50

Harvard Business Review

JANUARY 11, 2023

Shifting mindsets create new risks — and new opportunities.

B2B 20

B2B Strategy Trends Team 20

Strategy Driven

SEPTEMBER 2, 2021

After all, we’ve all seen stories of overnight successes and trends that are currently doing great. Both B2B and B2C customers are now invested in brands like never before, they want to work with companies that they can relate to. You Need To Love The Business. It is far better to work on something you feel passionately about.

Brand 119

Brand Audience USP B2C 119

Strategy Driven

APRIL 1, 2020

It’s a classic marketing strategy that flouts the trend toward digital ads and continues to prove effective. Banner stands make a perfect B2B promo-item. But, believe it or not, basketball promotional items are one of the best. Promo items are nothing new. Eager enterprises have handed used them throughout time to drive results.

Brand 76

Brand Apparel Stress B2B 76

Strategy Driven

APRIL 24, 2018

The industry constantly moves forward and new trends and approaches are being developed all of the time. If you do not have the capacity to produce original, engaging, and impressive content in-house, you need to hire a B2C or B2B content marketing firm to do it for you. Online marketing is something that never remains stagnant.

Marketing 52

Marketing B2C B2B Content 52

Strategy Driven

JUNE 5, 2014

Take note that 72% of B2B marketers have no or very little processes for lead funnel optimization, according to the 2012 Marketing Sherpa B2B Benchmark Study. In 2013, the Marketing Sherpa B2B Analytics Study revealed that 63% do nothing or occasionally leverage data to gain any insight. About the Author.

Marketing 51

Marketing B2B Due Diligence Benchmarking 51

Rapid BI

NOVEMBER 7, 2012

By the end of day 2 of the annual CIPD conference, there were some underlying trends that I have been increasingly aware of and felt that rather than blog about a particular session or speaker, that these themes should not get lost between the cracks. For those of us in b2b and thing this analogy is irrelevant – think again.

B2B 49

B2B Competitive Advantage Trends Learning-by-Doing 49

Harvard Business Review

DECEMBER 5, 2017

But by staying disciplined with the product and deeply understanding market trends, they’ve made the strategic shift from B2C to B2B work. He was skeptical about pivoting away from consumers, and it was challenging. Download this podcast.

CEO 8

CEO B2C Marketing B2B 8

ExactHire - Leadership

APRIL 23, 2021

Java-Script Computer Programmer” or “B2B Content Creator” act as longtail keywords. If your job description is for an industry-specific position, then include that information as a keyword. Include keywords that specify required skillsets. They are more likely to appear at the top of results for applicants searching these terms.

How To 59

How To Travel Engineering B2B 59

N2Growth Blog

OCTOBER 25, 2010

Kmax Blog Links Evan Carmichael – www.evancarmichael.com B2B Yellow Pages Directory B2BYellowpages.com is a leading Internet directory of resources useful to small businesses. Small Business Trends Anita Campbell Editor provides information of interest to entrepreneurs and executives.

Directory 167

Directory Magazine Blog Brand 167

Harvard Business Review

OCTOBER 10, 2012

For people selling in a B2B context, Big Data can be extremely useful — but amid all the celebration over this powerful new way of doing business, it's important to keep in mind its limits. Not every trend applies to all companies. In fact, your most valuable multi-million dollar client may buck a trend altogether.

Tools 15

Tools B2B Trends Learning-by-Doing 15

Harvard Business Review

OCTOBER 10, 2012

For people selling in a B2B context, Big Data can be extremely useful — but amid all the celebration over this powerful new way of doing business, it's important to keep in mind its limits. Not every trend applies to all companies. In fact, your most valuable multi-million dollar client may buck a trend altogether.

Tools 15

Tools B2B Trends Learning-by-Doing 15

Harvard Business Review

AUGUST 2, 2012

Our article in the current issue of HBR, " The End of Solution Sales ," has created quite a stir among B2B sales professionals and pundits alike. In one form or another, this is the stated sales strategy of virtually every large B2B sales organization. What accounts for this trend? The answer has nothing to do with methodology.

B2B 15

B2B B2C Learning-by-Doing Class 15

Harvard Business Review

AUGUST 20, 2014

At VoloMetrix, we recently studied the sales force of a large B2B software company using six quarters of quota attainment data for a several thousand employees. Take this example from the B2B company I described earlier. We then correlated it against 18 months of VoloMetrix-created People Analytics key performance indicators.

Succession 19

Succession B2B Metrics Uncertainty 19

Strategy Driven

NOVEMBER 16, 2023

This is why it’s always worth reading up on this year’s B2B tech marketing trends. Are you B2B? What solutions are they seeking? For example, if you’re in the tech business, are they more concerned with usability or security? The Power of Content Marketing Remember the stories your grandma used to tell you before bed?

Marketing 118

Marketing B2B Audience ROI 118

Harvard Business Review

JULY 18, 2014

B2B companies have been doing it for years. The best B2B firms are very responsive to customers. But compared with consumer companies, B2B firms have relatively few customers. A trend is only important if it affects your business—if it moves the dial. But many trends that look impressive turn out to have no staying power.

Marketing 8

Marketing B2B Outsourcing Trends 8

Harvard Business Review

SEPTEMBER 25, 2018

He’s an emerging technology influencer based in Sydney who partners with global technology brands like Ericsson, Telstra, and Dimension Data to educate B2B buyers about their solutions, through conducting interviews with company executives, collaborating on customer webinars, and producing live social media broadcasts of corporate events.

Influence 10

Influence B2B Globalization Webinar 10

Harvard Business Review

AUGUST 5, 2013

The landscape is changing fast on this issue and there are a few new trends worth watching: The upscale Hispanic market is booming. B2B advertisers are beginning to turn their attention to the rising number of businesses owned by Hispanics in the U.S. billion in sales , a trend that stands to grow with time.

Marketing 8

Marketing Power Advertising B2B 8

Harvard Business Review

MARCH 7, 2011

See if these feel familiar, and consider if they are trending up or down for your business: Challenge 1: Commoditization. This year the trend has shifted subtly: customers now are seeking simplicity. This means bundled solutions where you provide an end-to-end package, especially for B2B companies. Will These Trends Continue?

Innovation 15

Innovation B2B Price Trends 15

Harvard Business Review

JULY 8, 2016

At one B2B technology company, for example, account managers were supposed to focus their efforts on their highest-value, “top of the pyramid” accounts. But VoloMetrix data showed a different picture: Account managers were spending more than one-third of their time on accounts at or near the bottom of the pyramid.

Software 9

Software Credit Rating B2B Tools 9

Harvard Business Review

MARCH 22, 2017

Their stories — and the five wider trends they reflect — help illustrate what it means to be a creative marketer today. Brocade’s Net Promoter Score went from 50 (already a best in class score) to 62 (one of the highest B2B scores on record) within 18 months. Create with the customer, not just for the customer.

Creativity 14

Creativity Marketing Agility Budgeting 14

Harvard Business Review

MAY 18, 2018

M&A activity overall has trended upward for decades. How B2B Companies Can Grow with Ecosystem Orchestration. Accenture Strategy research shows 87 percent of U.S. respondents indicate their firm acquired another company in the past two years, while nearly a third acquired five or more companies.

Technology 8

Technology Strategy Content Survey 8

Harvard Business Review

MAY 12, 2015

As the brand’s iconic slip-on shoes began to trend with women, Vans dug deeper to understand customers’ motivations. He challenges many of the traditional notions of big-co B2B marketing — complex, staid, boring — by incorporating more human principles of B2C. What they discovered was a desire to be original.

Leadership Styles 8

Leadership Styles Leadership Brand Audience 8

Harvard Business Review

FEBRUARY 22, 2012

The greening of the supply chain is the most dependable of trends in the sustainability sphere because there is so much clear benefit to companies when they know their value-chain footprint, from cost savings to risk reduction to better brand storytelling. So much of this data-gathering and ranking work will continue unbeknownst to consumers.

Supply Chain 14

Supply Chain Retail Apparel B2B 14

Harvard Business Review

FEBRUARY 8, 2011

Our B2B Sales Index contains data on the sales process activities and time signatures of more than 10,000 sales reps across all major geographic markets and industries. Surely our high performers are bucking this trend and finding a way to spend more time with customers than their lower-performing peers, right? Not exactly.

B2B 15

B2B Simon Consensus Planning 15

Harvard Business Review

SEPTEMBER 4, 2017

Disruption is a systemic problem: Clayton Christensen outlined in 1997 why it was so difficult for any individual business to defuse disruptive threats and embrace disruptive trends. But the corporate innovators we’ve talked to all know that. They’ve read Christensen’s book The Innovator’s Dilemma.

Christensen 8

Christensen Finance Innovation B2B 8

Harvard Business Review

APRIL 4, 2014

In fact, no other company function is allowed to second guess the design team’s direction when it comes to the emotional and functional benefits for consumers, the interpretation of market trends, and, of course, aesthetics. Design is expected and trusted to lead Nike. This is not to say that design “runs” the company, however.

Venture Capitalist 8

Venture Capitalist Fashion B2B Hedge 8

Harvard Business Review

JANUARY 18, 2016

Solutions should trend toward entertainment, education, and social networking, and they can be location specific. Alibaba Escrow, a unit of Chinese e-commerce giant Alibaba, holds buyer payments for B2B transactions until goods are received satisfactorily, and then releases the cash to the seller.

Real Estate 8

Real Estate Entrepreneur Finance Innovation 8

Harvard Business Review

OCTOBER 30, 2014

Yet for all the shared responsibility, the marketing and sales relationship has often been a contentious and lopsided one, with sales dominating in B2B sectors while marketing leads in B2C ones. They are best positioned to spot and understand emerging trends, build strong bonds with customers, and distill new opportunities into real action.

Marketing 11

Marketing Guidelines B2C Analysis 11

Harvard Business Review

JULY 29, 2015

Tomorrow, the best segment to own might be the B2B buyers who are buying at massive scale. Within years, we’ll have trends that point the way toward a very different future. Mainly because the most valuable customers in their portfolio today aren’t necessarily the most valuable customers in the new world.

Industry 8

Industry Transportation Automotive Software 8

Harvard Business Review

OCTOBER 5, 2015

These changes are driven by seismic shifts in consumer behavior and an explosion of both consumer- and B2B-facing technologies. However, new technologies like CrowdTangle are better suited to spotting trends from social media to inform reporting and to identifying the optimal promotional mix for a news organization.

Media 8

Media Advertising Audience Technology 8