B2C Books EBITDA Marketing 
Harvard Business Review
SEPTEMBER 26, 2011
in incremental market capitalization for every $1.00 in incremental market capitalization for $1.00 But one of the keys to success was its strength in the B2B office coffee market, which allowed the company to refine its offer and build awareness before winning in the B2C market. of revenue growth. coffee sector.
Harvard Business Review
OCTOBER 2, 2012
Going B2C was daunting and not in our core DNA," Kaufer remarked. Every time a consumer clicked on a hotel to book a room, TripAdvisor would charge the hotel something. billion market capitalization as of this writing. and EBITDA margins are 47%. Suddenly, everything began to (literally) click. Think about that.
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