Harvard Business Review
SEPTEMBER 26, 2011
In addition to selling frothy coffee drinks, Starbucks has branched into selling branded coffee in supermarkets and has even experimented with selling books and CDs, both of which help drive trip frequency and chances to buy coffee and coffee drinks throughout the day.
Harvard Business Review
OCTOBER 2, 2012
Going B2C was daunting and not in our core DNA," Kaufer remarked. Every time a consumer clicked on a hotel to book a room, TripAdvisor would charge the hotel something. and EBITDA margins are 47%. The chart below shows their financial performance over the last few years, with forecasted 2012 revenue of $767M and EBITDA of $339M.
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