Strategy Driven

DECEMBER 1, 2022

There’s a lot happening online; from the purchase of clothes, accessories and groceries, buying and sending of gift items, flowers and audiobooks to booking plumbing services and many more, the eCommerce industry is taking over brick-and-mortar business models. It could involve selling to a retailer, distributor, or wholesaler.

Audience 123

Audience B2C B2B Efficiency 123

Eric Jacobson

MARCH 20, 2021

Mid-February brought the visually-engaging, coffee-table-styled book, Fast Times: How Digital Winners Set Direction, Learn, and Adapt , written for senior executives who are frustrated by the slow pace and limited return on investment (ROI) of their digital transformation, and are unsure what’s holding them back. He is based in Paris.

McKinsey 65

McKinsey B2C Telecommunications Learning-by-Doing 65

Eric Jacobson

JANUARY 30, 2021

Mid-February brings the beautifully presented, coffee-table-styled book, Fast Times: How Digital Winners Set Direction, Learn, and Adapt , written for senior executives who are frustrated by the slow pace and limited return on investment (ROI) of their digital transformation, and are unsure what’s holding them back. He is based in Paris.

McKinsey 65

McKinsey B2C Telecommunications Globalization 65

Eric Jacobson

MARCH 18, 2013

These are all words I use to describe Brian Solis' new book, What's The Future (WTF) Of Business -- Changing The Way Businesses Create Experiences. You can likely already imagine that I consider this a must-read book for any business owner and any leader -- even leaders who manage businesses that don't directly connect with consumers.

B2B 55

B2B B2C Technology CRM 55

N2Growth Blog

SEPTEMBER 28, 2020

Those roles included; corporate marketing, on the Global B2C Strategy Team, Corporate Learning and Talent Development as the U.S. He has written numerous articles for the Harvard Business Review; appears frequently in the Wall Street Journal and on CNBC; and wrote an award winning book called, “Why are We Bad at Picking Good Leaders?”

Human Resources 469

Human Resources Globalization Diversity Resources 469

Strategy Driven

DECEMBER 16, 2013

The week between Christmas and the New Year presents an amazing opportunity to any person who is B2B, and many B2C. Attitude , The Little Green Book of Getting Your Way , The Little Platinum Book of Cha-Ching , The Little Teal Book of Trust , The Little Book of Leadership , and Social BOOM!

Reputation 91

Reputation B2C B2B Customer Loyalty 91

Strategy Driven

JUNE 9, 2014

The only people who don’t know that are other sales trainers, recently released old-world sales tactics books that are still trying to convey old messages, and several million salespeople still trying to cold call, pitch the product, overcome objections, and close the sale. FREE COPY of a StrategyDriven Expert Contributor book †.

Customer Loyalty 74

Customer Loyalty B2C Reputation CRM 74

Strategy Driven

DECEMBER 10, 2014

Whether your business is B2B or B2C, you will still be serving someone. FREE COPY of a StrategyDriven Expert Contributor book †. Books typically valued from $14.95 – $29.95 Book value is not guaranteed. If you are not compassionate, it means that you don’t understand the needs of others.

B2C 73

B2C Entrepreneur B2B Emotional Intelligence 73

Harvard Business Review

MARCH 31, 2016

In the 1962 book “The Vanishing Salesman,” author E.B. In the late 20 th century, a proliferation of media options made buyers aware of products before talking to a salesperson, more so in B2C, but also in B2B markets. Today, buyers increasingly use the web to evaluate purchase options in both B2C and B2B markets.

B2B 8

B2B B2C Uncertainty Forrester 8

Harvard Business Review

JULY 31, 2014

For a B2C example, look at Home Depot, whose executives know that customers are eager to do as much of their own home-repair work as possible. For years the company has offered a series of how-to books, and now it has stocked its website with hundreds of videos.

Content 9

Content Marketing B2C Early Adopters 9

Harvard Business Review

MAY 25, 2018

Personalization is by no means a new concept, but GDPR is forcing both B2C and B2B marketers to truly embrace individualized communication that is tailored to customers’ unique interests if they wish to retain customer data. For example, consumers can opt-in to receive an e-book that addresses some of their unique industry challenges.

B2B 8

B2B How To B2C Compliance 8

Harvard Business Review

SEPTEMBER 25, 2018

While business-to-consumer (B2C) firms in industries like fashion, beauty, toys, and consumer electronics have traditionally spent the most on influencer marketing, collaborating with a variety of different influencers across multiple campaigns, B2B firms are also increasingly turning to local influencers to engage their target customers.

Influence 8

Influence B2B Globalization Webinar 8

Harvard Business Review

SEPTEMBER 21, 2011

Amazon, and eBay in B2C commerce and Covisint and GS1 in B2B. Virgin Atlantic's Flight Tracker , for example, requires users to enter a booking reference, an onerous step that detracts from seamless service. Think of Yahoo!, Once again, too many CEOs are hesitating.

Brand 11

Brand B2C Market Segmentation Travel 11

Harvard Business Review

MARCH 17, 2016

Don’t engage in over-the-top discounting that trains customers, both in B2C and B2B markets, to buy cleverly on price and price alone. In his book The Fortune at the Bottom of the Pyramid , the late C. The best cure I have found for these delusions is a cultural one. Don’t start price wars. Don’t fight them.

Price 8

Price Airlines Govindarajan Advertising 8

Eric Jacobson

JANUARY 20, 2014

If you are a salesperson or sell a product or service, make, The Art of Social Selling , the next book you read. If you don''t yet believe the power of social selling, consider these stats and realities from Belew''s book : Without social selling, 40 percent of sales teams make less than 80 percent of quota, on average (Xactly research).

B2C 76

B2C How To Media Survey 76

Eric Jacobson

DECEMBER 8, 2014

If you are a salesperson or sell a product or service, make, The Art of Social Selling , the next book you read. If you don''t yet believe the power of social selling, consider these stats and realities from Belew''s book : Without social selling, 40 percent of sales teams make less than 80 percent of quota, on average (Xactly research).

Skills 63

Skills B2C How To eBook 63

N2Growth Blog

NOVEMBER 30, 2010

Today’s consumer (B2B or B2C) does their homework, is well informed, and buys…they are not sold. I "sell" day to day B2c and B2B and its about relationship and problem solving. It’s time for companies to realize that consumers have become very savvy and very demanding.

Blog 409

Blog Ryan B2C Brand 409

Eric Jacobson

OCTOBER 29, 2015

If you are a salesperson or sell a product or service, make, The Art of Social Selling , the next book you read. If you don't yet believe the power of social selling, consider these stats and realities from Belew's book : Without social selling, 40 percent of sales teams make less than 80 percent of quota, on average (Xactly research).

B2C 50

B2C Survey eBook Media 50

Harvard Business Review

DECEMBER 13, 2017

Eriksson, Banfield and Walkingshaw ’s book Product Leadership has a section that has a lot more detail on this topic). There are of course many other factors to consider for any role such as the type of product you are building (B2B, B2C, industry, etc.), and of course the compensation and benefits.

Productivity 8

Productivity Products Core Competence Management 8

Harvard Business Review

SEPTEMBER 26, 2011

In addition to selling frothy coffee drinks, Starbucks has branched into selling branded coffee in supermarkets and has even experimented with selling books and CDs, both of which help drive trip frequency and chances to buy coffee and coffee drinks throughout the day.

B2C 12

B2C Strategy B2B Waterman 12

Harvard Business Review

APRIL 20, 2016

Dan Lyons’s book Disrupted is an often-delightful tour through startup culture, based on the author’s experience working at online marketing firm HubSpot. Today’s standard marketing playbook looks a lot like what Lyons describes in his book.

Cost 8

Cost Marketing Content Media 8

Harvard Business Review

OCTOBER 2, 2012

Going B2C was daunting and not in our core DNA," Kaufer remarked. Every time a consumer clicked on a hotel to book a room, TripAdvisor would charge the hotel something. Fortunately, on the side, the company had built up TripAdvisor.com as a demo site to show the prospective clients what a vertical search engine could do.

EBITDA 8

EBITDA Engineering Travel Business Model 8

Miles Anthony Smith

NOVEMBER 7, 2019

In spite of being a small agency, they manage to have a blog read by over 25,000 people monthly, a weekly podcast series, e-books, e-learning classes, surveys, and more. Eddie Jones I help authors publish books. Knowing your target readers and your book's top ten categories are key. This goes for B2B, B2C, and B2B2C markets.

Marketing 105

Marketing Content Audience Brand 105