Stop Treating B2B Customers Like Digital Novices
Harvard Business Review
MAY 10, 2016
Consumer-facing (B2C) companies like these and many others have long realized the power of online digital networks to address the questions or issues of their customers. As Bernard Hours, the former COO of Danone, put it, “On the internet, a brand has to become a person, to listen and to answer questions.”
8 
Let's personalize your content