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Stop Treating B2B Customers Like Digital Novices

Harvard Business Review

MAY 10, 2016

Consumer-facing (B2C) companies like these and many others have long realized the power of online digital networks to address the questions or issues of their customers. 97% of professional buyers believe that user-generated content, such as peer reviews and group discussion, is more credible than content provided by the company itself.

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B2B B2C FAQ Transportation 8
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How B2B Marketers Can Get Started with Social Media

Harvard Business Review

DECEMBER 24, 2015

That’s because not all social media discussion revolves around B2C products. One study found that 62% of respondents said they’d purchase products or services from a B2B company after reading a positive review, while only 42% said they’d purchase from a B2C company after reading a positive review.

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B2B Media B2C Marketing 8
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