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How Industrial Systems Are Turning into Digital Services

Harvard Business Review

. “In some offshore wind applications, changing the main bearing on a turbine is so expensive that it undermines the business case for building the turbine in the first place,” said Filippo Zingariello, director of global strategic development at SKF. The race toward new industrial business models.

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Is Your Company Ready for the Rise of Smart Cities?

Harvard Business Review

Real estate developers are integrating automation systems, sensors, and mobility options into their properties. Telecom operators often provide the backbone communication networks required to run systems and applications. Digital natives such as Didi and Uber are operating customer-facing mobility platforms in cities around the world.

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The Industries That Are Being Disrupted the Most by Digital

Harvard Business Review

The barometer below shows the percentage of executives surveyed who responded that their business would be moderately or massively disrupted by digital in the next 12 months, broken down by industry. Secondly, they have large legacy business models which often generate the majority of their revenue. Insight Center.

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The Internet of Things Needs Design, Not Just Technology

Harvard Business Review

” will be difficult for many companies to achieve — not for lack of technological expertise but because they’ll fail to recognize the value of design in connected product development. Fleet vehicle operators now directly engage with IoT devices that can measure their physical condition as well as their driving behavior.

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Focus on Your Customer's Customer

Harvard Business Review

Much of the conversation about customer-centricity focuses on business-to-consumer (B2C) firms. And while these companies were the first to acknowledge the business benefits of delivering a great customer experience, business-to-business (B2B) organizations are increasingly getting in on the game.

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You Found Your Product-Market Fit. Now What?

Harvard Business Review

You dive deep into a customer development process, working closely with a few customers who feed you requirements and are willing to trial an imperfect product that is evolving quickly. The typical quota for a sales rep varies by type of business model (SaaS vs. perpetual), product gross margin (e.g.,

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The Fine Line Between When Low Prices Work and When They Don’t

Harvard Business Review

Don’t engage in over-the-top discounting that trains customers, both in B2C and B2B markets, to buy cleverly on price and price alone. The choice of the price position affects the overall business model, the product quality, branding, and how to innovate. In many cases they created radically new business models.

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