Harvard Business Review

DECEMBER 5, 2017

But by staying disciplined with the product and deeply understanding market trends, they’ve made the strategic shift from B2C to B2B work. He was skeptical about pivoting away from consumers, and it was challenging. Download this podcast.

CEO 8

CEO B2C Marketing B2B 8

Harvard Business Review

MARCH 21, 2016

As digital technologies continue to transform the economy, many leaders are struggling to set a digital strategy, shift organizational structures, and remove the barriers that are keeping them from maximizing the potential impact of new digital technologies. They are often brought in to disrupt traditional thinking and business models.

Industry 8

Industry B2C Agility Bureaucracy 8

Harvard Business Review

SEPTEMBER 21, 2011

While the idea of reaching out to consumers via smartphone apps is clearly not new, companies have been stubbornly hesitant to embrace app technologies. Amazon, and eBay in B2C commerce and Covisint and GS1 in B2B. Technology. It deprives a company of the opportunity to participate in reimagining the old business models.

Brand 11

Brand B2C Market Segmentation Travel 11

Harvard Business Review

SEPTEMBER 26, 2011

Category creation goes beyond innovation, in that the new category shares roots with its original product class but delivers such exponentially better benefits, experience, and economics that the new category graduates from its original product class. Few growth strategies match the economics of category creation. of revenue growth.

B2C 12

B2C Strategy B2B Waterman 12