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How Industrial Systems Are Turning into Digital Services

Harvard Business Review

This has led to new business models, putting SKF squarely in a position to provide “knowledge as a service” (KaaS), as more than a half million machines are already connected to the SKF Cloud. The race toward new industrial business models. The scope and speed vary, but the shifts are more fundamental.

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Focus on Your Customer's Customer

Harvard Business Review

Much of the conversation about customer-centricity focuses on business-to-consumer (B2C) firms. And while these companies were the first to acknowledge the business benefits of delivering a great customer experience, business-to-business (B2B) organizations are increasingly getting in on the game.

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The Internet of Things Needs Design, Not Just Technology

Harvard Business Review

Their developers focus on meeting operational and environmental requirements, caring little about the physical appearance or user experience of a dashboard- or engine-compartment-mounted device that monitors vehicle data. As B2C companies rush to exploit new IoT applications, pushing technology to potential end users no longer works.

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You Found Your Product-Market Fit. Now What?

Harvard Business Review

Across our portfolio and in my own entrepreneurial experience, I have seen three main sales models work successfully in scaling B2B sales: 1) Enterprise; 2) Telephone; 3) Developer-driven. The typical quota for a sales rep varies by type of business model (SaaS vs. perpetual), product gross margin (e.g., 1) Enterprise Sales.

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The Secrets to TripAdvisor's Impressive Scale

Harvard Business Review

As we have seen with the recent speed bumps at highfliers like Groupon and Zynga, taking "lean startups" from foundation to creating sustainable, scalable, profitable business models is a very rare and special task. Going B2C was daunting and not in our core DNA," Kaufer remarked. Magical, really. Big Data meets travel.in

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How B2B Companies Can Grow with Ecosystem Orchestration - SPONSOR CONTENT FROM ACCENTURE STRATEGY

Harvard Business Review

Pivot from Partner Management to Ecosystem Orchestration: To regain visibility and control over CX, B2B companies need to consider their indirect partners as extensions of their own business and critical enablers of new business models and CX strategies.

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