Harvard Business Review

DECEMBER 24, 2015

McKinsey points out that social media is a great place for B2B marketers to uncover early intelligence on competitor developments and on customer problems, needs, and beliefs. That’s because not all social media discussion revolves around B2C products. That’s just what Rapaport did. Don’t rush out with a sales pitch.

B2B 8

B2B Media B2C Marketing 8

Harvard Business Review

JULY 19, 2017

In 2015, Boeing launched the Aerospace Data Analytics Lab in partnership with Carnegie Mellon University to develop AI technology for airlines. There are three main steps: Set goals that tie back to business objectives. These are amazing technologies with great promise for any level of executive in any B2C or B2B company.

USP 8

USP Airlines Productivity Products 8

Miles Anthony Smith

NOVEMBER 7, 2019

According to Forbes , “Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.” What myths are there about content marketing that need to be dispelled?

Marketing 105

Marketing Content Audience Brand 105