How B2B Marketers Can Get Started with Social Media
Harvard Business Review
DECEMBER 24, 2015
McKinsey points out that social media is a great place for B2B marketers to uncover early intelligence on competitor developments and on customer problems, needs, and beliefs. That’s because not all social media discussion revolves around B2C products. That’s just what Rapaport did. Don’t rush out with a sales pitch.
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