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5 Practices to Safely Manage Your Personal & Professional Social Media

Chart Your Course

Our relationship with social media can be love/hate. Professionally, social media invites risks for posting content or an opinion that can damage an employee’s character at work, possible causing termination. A joke made in poor taste or a strong viewpoint over a sensitive topic can even end a professional’s career.

Media 100
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Improving Your Personal Brand as an Entrepreneur

Lead Change Blog

The following are the most important aspects of working on for increasing both B2B branding in addition to B2C branding. This includes setting up social media accounts and having a virtual presence where your customers can interact. The question is, what are some concrete steps to improve your brand as an entrepreneur?

Brand 195
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Replacing the Sales Funnel with the Sales Flywheel

Harvard Business Review

I’ve been using the sales funnel for 28 years, my whole career. For one thing, in an era when trust in traditional sources has eroded — in government, media, and in companies and the marketing they employ — word-of-mouth from trusted peers wields greater clout than ever. .” All of these examples are B2C.

B2C 14
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Stop Treating B2B Customers Like Digital Novices

Harvard Business Review

Consumer-facing (B2C) companies like these and many others have long realized the power of online digital networks to address the questions or issues of their customers. But B2B customers are mobile, fully engaged in social media, and well educated: 94% of B2B buyers conduct online research before deciding on a purchase.

B2B 8
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What to Do When You’re Returning to a Company You Used to Work For

Harvard Business Review

” Perhaps you originally left because you “felt dead-ended in your career and now have an opportunity to come back at a higher level.” “While my career path has not been a normal one, and I’m glad I left — I’ll never wonder ‘What if?’ She returned in 2015. And she did.

Company 13
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Stop Selling and Add Value | N2Growth Blog

N2Growth Blog

Today’s consumer (B2B or B2C) does their homework, is well informed, and buys…they are not sold. link] Social Media Influence | N2Growth Blog [.] I "sell" day to day B2c and B2B and its about relationship and problem solving. Thanks Roland… [link] Ryan You are absolutely right. I Think Not.

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