Replacing the Sales Funnel with the Sales Flywheel
Harvard Business Review
NOVEMBER 20, 2018
I’ve been using the sales funnel for 28 years, my whole career. For one thing, in an era when trust in traditional sources has eroded — in government, media, and in companies and the marketing they employ — word-of-mouth from trusted peers wields greater clout than ever. .” All of these examples are B2C.
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