Remove B2C Remove Development Remove Innovation Remove Training
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2020 Top CHRO List – The People Leaders To Watch

N2Growth Blog

These Human Resource leaders represent the top 25 human resources leaders shaping careers, culture, and talent at the world’s most innovative people driven companies. While Chief Digital/Technology Officers or Chief Marketing Officers are often tagged with the innovator label, it is the CHRO who is the real innovator in 2020.

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Why Are Video Devices Becoming More Popular?

Strategy Driven

Video is transforming business-to-business (B2B) and business-to-customer (B2C) communications. It’s often used to play games, but it’s also used by businesses to support sales, facilitate training, and communicate remotely. The critical technologies making this possible are lowering latency and enabling remote access to video content.

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What Does A Business Owner Need To Know When Hiring A Marketing Leader?

Eric Jacobson

With 15 years of marketing experience and an MBA Degree, Debbie developed her marketing expertise while working in the high-tech industry, the Consumer Marketing Department at Disneyland Paris in France, the non-profit arena, and the insurance industry. Welcome Debbie Laskey to my blog! or “What are your strengths and weaknesses?”

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Ban These 5 Words From Your Corporate Values Statement

Harvard Business Review

Several words always come up in practically every discussion, no matter if the company is a large enterprise or a small business, B2B or a B2C, product or service, new or established. Things like organization design, training, improved processes, and new shared metrics and performance standards are.).

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The Rise of the Chief Customer Officer

Harvard Business Review

The role exists in B2B and B2C firms as diverse as Allstate, Dunkin' Brands, USAA, Philips Electronics, FedEx, the Cleveland Clinic, and SAP. Our operations departments were focused on our products and services, our finance teams on collecting payments, and our sales and business development teams on meeting short-term revenue goals.

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The Best CMOs Combine 4 Leadership Styles

Harvard Business Review

That’s why CMOs need to develop four types of leadership, which are based loosely on Gartner’s Intelligent Brand Framework. The idea is to identify your power center — which one best represents your natural capabilities — and develop skills to flex across these leadership styles. It resonated.

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Put the “and” Back in “Sales and Marketing”

Harvard Business Review

Yet for all the shared responsibility, the marketing and sales relationship has often been a contentious and lopsided one, with sales dominating in B2B sectors while marketing leads in B2C ones. That starts with developing a deep understanding of how customers behave and make decisions. Collaborate around the customer decision journey.