Eric Jacobson

MARCH 20, 2021

They understand that even expensive efforts that fail are actually investments in future successes. Arora has held various operational and leadership positions with Apple, Sun Microsystems, 3M Groupon, and Staples. Dahlstrom , based in London, is the global leader for McKinsey Digital’s B2C team. He is based in Paris.

McKinsey 65

McKinsey B2C Telecommunications Learning-by-Doing 65

Eric Jacobson

JANUARY 30, 2021

They understand that even expensive efforts that fail are actually investments in future successes. Arora has held various operational and leadership positions with Apple, Sun Microsystems, 3M Groupon, and Staples. Dahlstrom , based in London, is the global leader for McKinsey Digital’s B2C team. He is based in Paris.

McKinsey 65

McKinsey B2C Telecommunications Globalization 65

Mills Scofield

JUNE 3, 2014

The differences were more along traditional business characteristics: virtual vs. physical product or service, B2B vs. B2C, etc. Many of the non-social businesses in my sample also focused on the impact of each element and interestingly, they are very successful businesses (might there be a correlation?). All businesses are social.

Business Model 175

Business Model Venture Capitalist B2C Entrepreneur 175

N2Growth Blog

NOVEMBER 30, 2010

Today’s consumer (B2B or B2C) does their homework, is well informed, and buys…they are not sold. I "sell" day to day B2c and B2B and its about relationship and problem solving. It’s time for companies to realize that consumers have become very savvy and very demanding.

Blog 409

Blog Ryan B2C Brand 409

Strategy Driven

JANUARY 23, 2019

Blogging / Thought leadership – A wonderful way for smaller businesses to show their expertise through providing insightful research and opinions on the biggest industry issues. It is complicated, time consuming and needs a better knowledge of the digital world than most people have, but it is near essential for B2C businesses.

Marketing 50

Marketing B2C Advertising Marketing Strategy 50

Eric Jacobson

JANUARY 15, 2012

Naturally, there will be differences in the B2C, B2B, and nonprofit arenas, but marketing leaders can quickly study the competitive landscape, target market, value proposition, and then recommend viable marketing campaigns. Also, ask for details about previous marketing successes – and watch how the candidate explains the successes.

Marketing 69

Marketing Real Estate B2C B2B 69

Strategy Driven

JUNE 9, 2014

The internet and its immediate access to any information – including one’s reputation – the economy, Google and online searchability in general, social media, smart phones, one-click buying, Amazon feedback and other ratings sites, and smarter customers and consumers both B2B and B2C. The POWER of Sales Success. One has more power.

Customer Loyalty 64

Customer Loyalty B2C Reputation CRM 64

Harvard Business Review

MAY 12, 2015

That’s why CMOs need to develop four types of leadership, which are based loosely on Gartner’s Intelligent Brand Framework. The idea is to identify your power center — which one best represents your natural capabilities — and develop skills to flex across these leadership styles.

Leadership Styles 8

Leadership Styles Leadership Brand Audience 8

Harvard Business Review

APRIL 18, 2011

The role exists in B2B and B2C firms as diverse as Allstate, Dunkin' Brands, USAA, Philips Electronics, FedEx, the Cleveland Clinic, and SAP. Sometimes it's new leadership that spurs action, other times efforts percolating within companies capture executives' attention. Consider one example.

B2C 14

B2C B2B Forrester Budgeting 14

Harvard Business Review

MAY 9, 2012

Successful engagement requires nine key components. At the organizational level, this includes which leadership styles are most effective, and how workers interact with each other. New models of engagement herald the death of B2B and B2C. The recurring problem — culture always trumps technology in adoption of new tools.

B2C 14

B2C Early Adopters B2B How To 14

Harvard Business Review

JULY 31, 2014

They used content marketing for thought leadership, in the true meaning of the term. For a B2C example, look at Home Depot, whose executives know that customers are eager to do as much of their own home-repair work as possible.

Content 8

Content Marketing B2C Early Adopters 8

Harvard Business Review

FEBRUARY 7, 2014

But with most B2B and B2C organizations using virtually the same branding tools, they’re arguably seeing less advantage as a result of their efforts — if they’re realizing any advantage at all. They then created an audio DNA with the goal of communicating their leadership along with the comfort and caring that distinguished the brand.

Brand 8

Brand Advertising B2C B2B 8

Harvard Business Review

JULY 31, 2012

While B2C companies have become adept at mining the petabytes of transactional and other purchasing data that consumers generate as they interact online, B2B sales organizations have only recently begun to use big data to inform overall strategy and tailor sales pitches for specific customers in real time.

B2B 13

B2B Chemicals Analysis B2C 13

Harvard Business Review

SEPTEMBER 22, 2011

Bain research shows that leading companies can achieve 60% or better response rates in B2B companies and 30% or more in most B2C situations. Your CFO and finance team can take a leadership role here. On the macro level, you can estimate the value of achieving customer loyalty leadership in terms of market share gains or revenue growth.

Incentives 10

Incentives Sample Customer Loyalty Metrics 10

Harvard Business Review

DECEMBER 13, 2017

Defining and tracking success metrics. These PMs excel at reflecting on where each of these competencies contributed to the success or failure of their products and continuously adjust their approach based on customer feedback. Pricing and revenue modeling. Company Fit. Not necessarily.

Productivity 8

Productivity Products Core Competence Management 8

Eric Jacobson

JANUARY 20, 2014

AMACOM Business Leadership Management Selling Shannon Belew Social Networks The Art Of Social Selling' If you don''t yet believe the power of social selling, consider these stats and realities from Belew''s book : Without social selling, 40 percent of sales teams make less than 80 percent of quota, on average (Xactly research).

B2C 76

B2C How To Media Survey 76

Harvard Business Review

AUGUST 4, 2017

. “One of the most attractive aspects of returning was that the company had grown considerably while retaining most of the same senior leadership team I was familiar with,” she says. She managed crisis communications, ran PR for big national brands, and worked in B2B and B2C. “Suddenly, the timing was right.”

Company 9

Company PR Learning-by-Doing Maturity 9

Eric Jacobson

OCTOBER 29, 2015

If you don't yet believe the power of social selling, consider these stats and realities from Belew's book : Without social selling, 40 percent of sales teams make less than 80 percent of quota, on average (Xactly research).

B2C 50

B2C Survey eBook Media 50