N2Growth Blog

SEPTEMBER 28, 2020

and a development manager at Oracle Corp. Mary Bilbrey, CHRO at JLL (NYSE:JLL) : Bilbrey leads a team of more than 90,000 professionals that deliver thought partnership, problem-solving, and tactical support to help drive JLL’s business goals and priorities. Prior to joining Microsoft in 2003, Hogan was a partner at McKinsey & Co.

Human Resources 469

Human Resources Globalization Diversity Resources 469

Tanveer Naseer

AUGUST 7, 2012

A customer focused business, whether B2C or B2B (we all have customers), is more profitable and has greater longevity. It’s generals that craft military tactics, so it must be your executives that develop a business strategy. He is the President and CEO of the management consulting firm Whetstone Inc.

Strategy 248

Strategy CRM Development Document 248

Tanveer Naseer

AUGUST 7, 2012

A customer focused business, whether B2C or B2B (we all have customers), is more profitable and has greater longevity. It’s generals that craft military tactics, so it must be your executives that develop a business strategy. He is the President and CEO of the management consulting firm Whetstone Inc.

Strategy 248

Strategy CRM Development Document 248

Strategy Driven

JUNE 9, 2014

The only people who don’t know that are other sales trainers, recently released old-world sales tactics books that are still trying to convey old messages, and several million salespeople still trying to cold call, pitch the product, overcome objections, and close the sale. The NEW big picture of selling is quite simple.

Customer Loyalty 63

Customer Loyalty B2C Reputation CRM 63

Harvard Business Review

NOVEMBER 20, 2018

All of these examples are B2C. If your business is B2C, the train is about to leave the station. In addition to a sales rep, you created a business development role for pre-sales, you hired a variety of hunters and farmers, you assigned an account rep to manage ongoing business.

B2C 14

B2C Energy Marketing Efficiency 14

Harvard Business Review

APRIL 26, 2011

Much of the conversation about customer-centricity focuses on business-to-consumer (B2C) firms. These customer experience management initiatives can be complex. Travel Together: Customizable spaces and complete baggage management for passengers traveling in groups for events ranging from industry conferences to vacations. •

B2B 15

B2B Airlines Travel Stage-Gate 15

Harvard Business Review

JULY 1, 2014

Brand publishing allows companies to react in real time, provide increased transparency, and create a strong brand identity at a fraction of the price of traditional marketing tactics, and in less time. Ninety percent of B2C marketers use content in their strategy, but few brands recognize the real opportunity in doing so.

Content 9

Content Marketing Brand Public Relations 9