B2C Marketing McKinsey Telecommunications 
Harvard Business Review
OCTOBER 30, 2014
Nowhere else in the executive suite of a typical corporation are two functions as closely intertwined as sales and marketing. Yet for all the shared responsibility, the marketing and sales relationship has often been a contentious and lopsided one, with sales dominating in B2B sectors while marketing leads in B2C ones.
Harvard Business Review
OCTOBER 27, 2015
” The proposal is to create a “Digital Single Market” in the EU. The goal of the Digital Single Market is an ambitious one: to deliver by the end of 2016 the equivalent of US$ 471 billion per year to the regional economy and 3.8 The EC’s pronouncements signal the beginnings of a “Digital Maastricht Treaty.”
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