Harvard Business Review

OCTOBER 30, 2014

Nowhere else in the executive suite of a typical corporation are two functions as closely intertwined as sales and marketing. Yet for all the shared responsibility, the marketing and sales relationship has often been a contentious and lopsided one, with sales dominating in B2B sectors while marketing leads in B2C ones.

Marketing 11

Marketing Guidelines B2C Analysis 11

Harvard Business Review

AUGUST 13, 2015

Businesses like Facebook are filling an internet access gap in emerging markets that others, including the public sector, may simply never be able to address. Despite having 200 million internet users at the end of 2014, India is not even among the top 10 e-commerce markets in the world, according to a recent eMarketer report.

Telecommunications 8

Telecommunications Marketing Wireless McKinsey 8

Harvard Business Review

JANUARY 16, 2013

A lot of companies congratulate themselves on having a "social media presence" — by which they mean a Twitter following and Facebook likes and a marketing plan that uses social networks. But some 70% of the extra profit to be made through social technologies has nothing to do with marketing. Integration. into the core.

Media 9

Media McKinsey Supply Chain Telecommunications 9

Harvard Business Review

MARCH 2, 2015

The Federal Trade Commission and National Telecommunications and Information Administration have also expressed concerns about consumer privacy, as have PwC and the Wall Street Journal. Chief among these, in my mind, is the threat to free market competition. The search market is a perfect example of data as an unfair barrier-to-entry.

Telecommunications 8

Telecommunications Engineering McKinsey Library 8

Harvard Business Review

JANUARY 25, 2012

The data-driven have crafted the best strategies, uncovered wholly new markets, and kept operational costs low. Armed with a deep understanding at the customer-level of where it makes money (not just generates revenue), a company can forge new relationships, change its price structure, and redirect its marketing campaigns.

Organization 15

Organization Telecommunications McKinsey Price 15

Harvard Business Review

FEBRUARY 2, 2015

industries: 35 advanced manufacturing industries such as automotive and aerospace manufacturing, pharmaceuticals and semiconductors; three energy industries including electric power generation; and 12 service industries, from software design to telecommunications. Applying this standard, we identified 50 U.S. They employ 12.3

Industry 8

Industry McKinsey Engineering Innovation 8

Harvard Business Review

SEPTEMBER 29, 2011

Not long ago, the chief executive of a global telecommunications firm shared with me his frustration that "even in a meeting with the CEO, most institutional investors seek only granular data points to plug into their models. They can signal to the market the types of investors they wish to own their shares.

Long-term 12

Long-term CEO Short-term Asset Management 12