Harvard Business Review

OCTOBER 30, 2014

Nowhere else in the executive suite of a typical corporation are two functions as closely intertwined as sales and marketing. Yet for all the shared responsibility, the marketing and sales relationship has often been a contentious and lopsided one, with sales dominating in B2B sectors while marketing leads in B2C ones.

Marketing 11

Marketing Guidelines B2C Analysis 11

Harvard Business Review

JANUARY 16, 2013

A lot of companies congratulate themselves on having a "social media presence" — by which they mean a Twitter following and Facebook likes and a marketing plan that uses social networks. But some 70% of the extra profit to be made through social technologies has nothing to do with marketing. Integration. into the core.

Media 9

Media McKinsey Supply Chain Telecommunications 9

Harvard Business Review

FEBRUARY 2, 2015

Steel did in an earlier era of manufacturing, Aquion and innovative firms like it are spearheading economic and employment growth across the country. Indeed, in a world where globalization and rapid technological changes are the norm, manufacturing, high-tech development, and innovation clearly require a different level of support.

Industry 8

Industry McKinsey Engineering Innovation 8

Harvard Business Review

JANUARY 25, 2012

The data-driven have crafted the best strategies, uncovered wholly new markets, and kept operational costs low. Armed with a deep understanding at the customer-level of where it makes money (not just generates revenue), a company can forge new relationships, change its price structure, and redirect its marketing campaigns. Together.".

Organization 15

Organization Telecommunications McKinsey Price 15

The Horizons Tracker

SEPTEMBER 22, 2022

Each year INSEAD and WIPO team up to produce the Global Innovation Index , which aims to rank nations according to their innovative capacity and outputs. At the heart of the rankings are various institutions and institutional factors that the researchers believe underpin good innovation. Starting from a low base. Data colonies.

Succession 82

Succession Entrepreneur Globalization Innovation 82

Harvard Business Review

OCTOBER 27, 2015

and China take the lead in tech innovation. ” The proposal is to create a “Digital Single Market” in the EU. The goal of the Digital Single Market is an ambitious one: to deliver by the end of 2016 the equivalent of US$ 471 billion per year to the regional economy and 3.8 Investing in innovation capacity.

Crisis 8

Crisis McKinsey Policies Globalization 8