Harvard Business Review

OCTOBER 30, 2014

Nowhere else in the executive suite of a typical corporation are two functions as closely intertwined as sales and marketing. Yet for all the shared responsibility, the marketing and sales relationship has often been a contentious and lopsided one, with sales dominating in B2B sectors while marketing leads in B2C ones.

Marketing 11

Marketing Guidelines B2C Analysis 11

Harvard Business Review

JANUARY 16, 2013

A lot of companies congratulate themselves on having a "social media presence" — by which they mean a Twitter following and Facebook likes and a marketing plan that uses social networks. But some 70% of the extra profit to be made through social technologies has nothing to do with marketing. into the core.

Media 9

Media McKinsey Supply Chain Telecommunications 9

Harvard Business Review

AUGUST 13, 2015

Businesses like Facebook are filling an internet access gap in emerging markets that others, including the public sector, may simply never be able to address. Despite having 200 million internet users at the end of 2014, India is not even among the top 10 e-commerce markets in the world, according to a recent eMarketer report.

Telecommunications 8

Telecommunications Marketing Wireless McKinsey 8

Harvard Business Review

FEBRUARY 2, 2015

Indeed, in a world where globalization and rapid technological changes are the norm, manufacturing, high-tech development, and innovation clearly require a different level of support. Ambition is crucial: Research from McKinsey finds that most low-performing research-intensive U.S. competitiveness and growth in the 21 st century. .”

Industry 8

Industry McKinsey Engineering Innovation 8

Harvard Business Review

JANUARY 25, 2012

The data-driven have crafted the best strategies, uncovered wholly new markets, and kept operational costs low. Indeed, we think every organization must develop and execute an aggressive plan to put data to work. The McKinsey report on Big Data suggests the U.S. The technical challenges are legion.

Organization 15

Organization Telecommunications McKinsey Price 15

Harvard Business Review

SEPTEMBER 29, 2011

Not long ago, the chief executive of a global telecommunications firm shared with me his frustration that "even in a meeting with the CEO, most institutional investors seek only granular data points to plug into their models. They can signal to the market the types of investors they wish to own their shares.

Long-term 12

Long-term CEO Short-term Asset Management 12

Harvard Business Review

DECEMBER 12, 2017

computing and mathematical jobs are held by women, consistent with the data that around 26% of the STEM workforce in developed countries is female. In developing countries, those differences are even greater. in the least developed countries. in the least developed countries. No more than a quarter of U.S.

Globalization 8

Globalization Participative Telecommunications Technology 8