B2C Marketing Technology Training 
Strategy Driven
JANUARY 12, 2024
Video is transforming business-to-business (B2B) and business-to-customer (B2C) communications. The critical technologies making this possible are lowering latency and enabling remote access to video content. This makes social media video one of the most effective marketing tools for 2023.
N2Growth Blog
SEPTEMBER 28, 2020
In the years that have passed, we’ve continued to expand and refine the list by looking for CHROs able to innovate and outperform their peers regardless of current market dynamics in play at the time. Remember, it’s the people and culture who enable technology and marketing success – not the other way around. ?.
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Harvard Business Review
OCTOBER 30, 2014
Nowhere else in the executive suite of a typical corporation are two functions as closely intertwined as sales and marketing. Yet for all the shared responsibility, the marketing and sales relationship has often been a contentious and lopsided one, with sales dominating in B2B sectors while marketing leads in B2C ones.
Harvard Business Review
JULY 1, 2014
Nine out of ten organizations are now marketing with content – that is, going beyond the traditional sales pitches and instead enhancing brands by publishing (or passing along) relevant information, ideas, and entertainment that customers will value. The success of content marketing has radicalized the way companies communicate.
Harvard Business Review
APRIL 10, 2013
was about replacing human capital, what makes social media so exciting is that it is about enhancing human capital, to "make your reps superhuman," as Duane Morrow, Chief Marketing Officer of Primerica described to me. Whereas Web 1.0 Here are three best practices of successful salespeople in the social era: 1.
Harvard Business Review
OCTOBER 21, 2013
They’re envisioning well-designed, self-contained environments, tricked-out with the latest high-tech, high-touch technology. The beauty of these vans, and the reason I believe they’ve been dreamt up by managers in very different businesses, is that they perform a wide variety of marketing functions.
Harvard Business Review
JUNE 23, 2015
To some, ball bearings are boring, even though these small steel spheres are what keep everything from factory machines and wind turbines as well as cars, trucks, planes, and trains moving smoothly and safely. After all, the technology now enables a different kind of relationship with customers. Insight Center. Sponsored by Accenture.
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