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Why Are Video Devices Becoming More Popular?

Strategy Driven

Video is transforming business-to-business (B2B) and business-to-customer (B2C) communications. The critical technologies making this possible are lowering latency and enabling remote access to video content. Social Media Videos Social media video platforms and apps allow users to create/upload, share, and watch videos.

Video 120
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How Leaders Can Help Develop Customer Service Strategies

Tanveer Naseer

A customer focused business, whether B2C or B2B (we all have customers), is more profitable and has greater longevity. Complaints are a window into your customer’s mind, so make it easy for them by setting up phone lines and an active social media that can respond. Develop a CRM strategy A CRM is a somewhat tricky piece of technology.

Strategy 248
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How Leaders Can Help Develop Customer Service Strategies

Tanveer Naseer

A customer focused business, whether B2C or B2B (we all have customers), is more profitable and has greater longevity. Complaints are a window into your customer’s mind, so make it easy for them by setting up phone lines and an active social media that can respond. Develop a CRM strategy A CRM is a somewhat tricky piece of technology.

Strategy 248
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How to Find New Competitive Knowledge in Social Media

Harvard Business Review

"Buzz volume" is one of the metrics offered by a new generation of social-media-based tools that are transforming the way corporations gather intelligence about customers and competitors. They also require the company to actively engage clients and external experts in social-media conversations.

Media 15
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44 Content Marketing Agencies Defined by 65 Marketers

Miles Anthony Smith

They also offer a good mix of helpful and educational tools that integrate well with other leading tools for free. Siege Media Siege Media provides an outstanding content marketing service by combining a data-driven approach with genuinely exceptional creativity. A deep understanding of ABM in B2B is its super-power.

Marketing 105
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How to Engage Your Customers and Employees

Harvard Business Review

Improved engagement creates business value and strategic differentiation, and technology is enabling a shift from transactions to engagement. The recurring problem — culture always trumps technology in adoption of new tools. New models of engagement herald the death of B2B and B2C.

B2C 14
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Machine Learning Can Help B2B Firms Learn More About Their Customers

Harvard Business Review

B2C firms have been the leaders in customer analytics initiatives. E-commerce, mobile commerce, and social media platforms have enabled businesses to better sculpt marketing and customer support initiatives and customer services. These that can be used for scoring, forecasting and classification capabilities. Insight Center.

B2B 8