Leading Blog

FEBRUARY 1, 2020

When it comes to improving customer experiences, trying out new business models, or developing new products, even the most experienced managers often get it wrong. And what if companies roll out new products or introduce new customer experiences without running these experiments? In B2B and B2C?

Books 321

Books Leadership B2C B2B 321

Harvard Business Review

JANUARY 3, 2011

The proliferation of smart phones and apps like ShopSavvy, which allow mall-goers to easily compare online prices to get the best deal, will only increase the threat to physical stores. When prices dropped over the holidays, it was time to make my purchase. Before buying it, I stopped in at Sears to check its selection.

Price 14

Price Retail Strategy Discount 14

Harvard Business Review

DECEMBER 13, 2017

Because I teach a course on Product Management at Harvard Business School, I am routinely asked “what is the role of a Product Manager?” ” The role of a Product Manager (PM) is often referred to as the “CEO of the Product.” Pricing and revenue modeling. Aron Vellekoop Len/Getty Images.

Productivity 8

Productivity Products Core Competence Management 8

Harvard Business Review

SEPTEMBER 25, 2018

The most common ways of doing this are to send executives to build personal relationships with international business partners and to hire local distribution partners — or independent, third-party intermediaries — to represent their products or services overseas. For example, consider Dez Blanchfield , whom I interviewed.

Influence 10

Influence B2B Globalization Webinar 10

Harvard Business Review

SEPTEMBER 26, 2011

While I've helped many clients grow their products, brands, and overall businesses, there is nothing as exhilarating as helping a company create an entirely new category. Much of Keurig's success comes from its superior brewer technology and wide variety of K-Cups. Few growth strategies match the economics of category creation.

B2C 11

B2C Strategy B2B Waterman 11

Harvard Business Review

OCTOBER 30, 2014

Yet for all the shared responsibility, the marketing and sales relationship has often been a contentious and lopsided one, with sales dominating in B2B sectors while marketing leads in B2C ones. Create a technology engine that powers the front lines. They really know what the customer wants.”. In some industries (e.g.

Marketing 11

Marketing Guidelines B2C Analysis 11

Harvard Business Review

FEBRUARY 12, 2015

There is a big, important change happening in digital product design. For a long time, there has been a clear split between business software (often called Enterprise or B2B ), and consumer software (B2C, or simply “products”). That split is increasingly irrelevant.

Software 8

Software Supply Chain B2C Education 8