Harvard Business Review

DECEMBER 13, 2017

Because I teach a course on Product Management at Harvard Business School, I am routinely asked “what is the role of a Product Manager?” ” The role of a Product Manager (PM) is often referred to as the “CEO of the Product.” Pricing and revenue modeling. Aron Vellekoop Len/Getty Images.

Productivity 8

Productivity Products Core Competence Management 8

Harvard Business Review

OCTOBER 6, 2015

And consumers, already attuned to price and accustomed to discounts, are becoming used to free, fast shipping from e-tailers — so they need a good reason to visit a physical store. The answer is to play defense: use surgical-strike discounts to entice customers who are at risk of defecting due to a cheaper price. Not really.

Discount 8

Discount Retail Price B2C 8

Harvard Business Review

JULY 30, 2013

In every start-up, finding initial product-market fit is a magical moment. You dive deep into a customer development process, working closely with a few customers who feed you requirements and are willing to trial an imperfect product that is evolving quickly. I''ll discuss each one below. 1) Enterprise Sales.

Marketing 8

Marketing Productivity Products Learning Curve 8

Harvard Business Review

SEPTEMBER 25, 2018

The most common ways of doing this are to send executives to build personal relationships with international business partners and to hire local distribution partners — or independent, third-party intermediaries — to represent their products or services overseas.

Influence 10

Influence B2B Globalization Webinar 10

Harvard Business Review

APRIL 10, 2013

If you aren''t adding value by building a relationship and guiding your prospect along this journey, you risk losing out to someone who does play the role of trusted advisor or being undercut in price by a website. Social media is an enormously powerful and effective tool for sales reps to demonstrate expertise and consequently build trust.

B2C 8

B2C B2B Human Capital Media 8

Harvard Business Review

FEBRUARY 7, 2018

Overall, we found two distinct clusters, which we have categorized as purchase brands and usage brands : Purchase brands focus on creating demand to buy the product, while usage brands focus on creating demand for the use of the product. The whole focus is getting you to buy the product with samples and professional makeovers.

Brand 8

Brand Succession B2B Advertising 8

Harvard Business Review

FEBRUARY 12, 2015

There is a big, important change happening in digital product design. For a long time, there has been a clear split between business software (often called Enterprise or B2B ), and consumer software (B2C, or simply “products”). That split is increasingly irrelevant.

Software 8

Software Supply Chain B2C Education 8

Harvard Business Review

AUGUST 2, 2012

It goes by many names, but in common parlance this approach is typically called "solution sales," the business of "solving" customers' complex business problems rather than simply selling them product. It's a story B2C sales professionals know all too well — just think how we buy cars today. It's a tough lesson.

B2B 15

B2B B2C Learning-by-Doing Class 15

Harvard Business Review

OCTOBER 30, 2014

Yet for all the shared responsibility, the marketing and sales relationship has often been a contentious and lopsided one, with sales dominating in B2B sectors while marketing leads in B2C ones. Products can then provide feedback on when to get maintenance and when the product will have reached the end of its useful life.

Marketing 11

Marketing Guidelines B2C Analysis 11

Harvard Business Review

MAY 6, 2013

At the time of the Geek Squad acquisition, it was considered foolish by many; a decade later, the $3 million purchase price has been repaid hundreds of times over. You must move from B2C to B2B, or vice versa. You must slash the price of your product or service by 50%. Look for unorthodox opportunities.

Disruptive Innovation 9

Disruptive Innovation Hotels B2C Price 9

Harvard Business Review

DECEMBER 12, 2012

Consumer sentiment" is another: You can now get a reading on how customers are feeling about your products or services, your customer service, or your prices. A number of companies, B2C and B2B alike, now realize the potential benefits of monitoring conversation flows from social networks.

Media 15

Media How To B2C SWOT 15

Harvard Business Review

JUNE 12, 2018

Utilities are rolling out smart meters and introducing dynamic pricing schemes. It used to be that “serving a city” meant selling a product or service directly to city governments. But now the range of possibilities has gotten bigger, and B2C or even B2G2C business models are growing more common.

Real Estate 9

Real Estate Company Transportation B2C 9

Harvard Business Review

OCTOBER 14, 2015

When demand outpaces supply, prices rise. Marketers’ demand for consumers’ attention has grown dramatically in recent years with the proliferation of new brands and products (remember when there was only one variety of Oreo?). This holds true for B2B and B2C audiences alike. Insight Center. Sponsored by Percolate.

Video 8

Video Advertising Audience Brand 8

Harvard Business Review

SEPTEMBER 22, 2011

Bain research shows that leading companies can achieve 60% or better response rates in B2B companies and 30% or more in most B2C situations. You can also use these processes to inform policy, pricing, staffing, process and product improvements. The closer you get to 100% response rates, the lower the impact of this bias.

Incentives 10

Incentives Sample Customer Loyalty Metrics 10

Harvard Business Review

SEPTEMBER 26, 2011

While I've helped many clients grow their products, brands, and overall businesses, there is nothing as exhilarating as helping a company create an entirely new category. Category creation requires innovation teams to re-think their role beyond just creating new products and services. of revenue growth.

B2C 12

B2C Strategy B2B Waterman 12

Harvard Business Review

JULY 1, 2014

Brand publishing allows companies to react in real time, provide increased transparency, and create a strong brand identity at a fraction of the price of traditional marketing tactics, and in less time. Brands are no longer merely peddling products; they’re producing, unearthing, and distributing information.

Content 9

Content Marketing Brand Public Relations 9

Miles Anthony Smith

NOVEMBER 7, 2019

Most customers are interested in your content first (how much you know about their pain points) before purchasing your products or services. You (Inhouse) Sometimes the best content comes from those who know your product or service best, you. It's not necessarily about the client's product or service itself. (No It grows sales.

Marketing 105

Marketing Content Audience Brand 105