Strategy Driven
DECEMBER 28, 2022
Undoubtedly, digital marketing techniques are ruling the technological space. The leading companies in this ongoing shift are B2C, which offer different services. On average, B2C service companies spend around 10.2% The second runner-up leading the shift is none other than the B2C product companies.
N2Growth Blog
SEPTEMBER 28, 2020
While Chief Digital/Technology Officers or Chief Marketing Officers are often tagged with the innovator label, it is the CHRO who is the real innovator in 2020. Remember, it’s the people and culture who enable technology and marketing success – not the other way around. ?. Selection Methodology.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Tanveer Naseer
AUGUST 7, 2012
A customer focused business, whether B2C or B2B (we all have customers), is more profitable and has greater longevity. It’s generals that craft military tactics, so it must be your executives that develop a business strategy. Develop a CRM strategy A CRM is a somewhat tricky piece of technology.
Tanveer Naseer
AUGUST 7, 2012
A customer focused business, whether B2C or B2B (we all have customers), is more profitable and has greater longevity. It’s generals that craft military tactics, so it must be your executives that develop a business strategy. Develop a CRM strategy A CRM is a somewhat tricky piece of technology.
Harvard Business Review
DECEMBER 12, 2012
A number of companies, B2C and B2B alike, now realize the potential benefits of monitoring conversation flows from social networks. There are several ways in which a company's actions and thinking need to change as it starts drawing on the knowledge embedded in social technologies. HBR Insight Center.
Harvard Business Review
OCTOBER 30, 2015
Other tactics, such as trade shows, offered high engagement, but low reach. Digital technology and social media have offered the best of both worlds — the ability to reach, and engage, millions of people. Nike videos on YouTube routinely attract more than 10 million views. Clearly, things need to improve.
Harvard Business Review
APRIL 26, 2011
Much of the conversation about customer-centricity focuses on business-to-consumer (B2C) firms. My Airport: A technology platform that makes airport information available through the Web and mobile devices and connects passengers with airport service providers. This post is part of Creating a Customer-Centered Organization.
Expert insights. Personalized for you.
107 
Let's personalize your content