Putting Customers at the Heart of Your Brand to Create Passionate Fans: What Microsoft Learned About Customer Engagement in the Sports Industry - SPONSOR CONTENT FROM Microsoft
Harvard Business Review
DECEMBER 18, 2017
Empathy is the foundation of inclusive design in that when we understand human motivations on a universal scale, we design for a broader, more diverse audience. “Advances in technology have helped us reimagine fan engagement and create new business models that we never thought possible. “It’s tribal.
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