Use Jugaad to Innovate Faster, Cheaper, Better
Harvard Business Review
DECEMBER 8, 2011
For instance, Jane Chen and Rahul Panicker, Stanford graduates and co-founders of Embrace , worked closely with village pediatricians and patients in rural India to iteratively optimize the design of their breakthrough portable infant warmer — which costs less than 5% of incubators sold in the West (which are typically priced around $20,000).
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