Use Jugaad to Innovate Faster, Cheaper, Better
Harvard Business Review
DECEMBER 8, 2011
This highly resource-constrained and chaotic environment inspires jugaad innovators — i.e., the Indian entrepreneurs and corporations who practice jugaad to develop market-relevant products and services that are inherently affordable and sustainable. Jugaad innovators innovate cheaper: Jugaad innovators are very frugal.
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