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The Importance of Testing in an E-marketing Campaign

Women on Business

The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test.

Marketing 162
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Smart Marketing for Small Businesses

Strategy Driven

You probably didn’t answer, “How to implement effective marketing.” ” Marketing can sometimes slip through the cracks given the constant and pressing demands of sales, client service, and internal operations. Benchmark Your Feedback Step 8. Why is marketing important for your business?

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Title Liberation

N2Growth Blog

If you go to the bank, your are more than likely to run into the CEO, the General Manager, the Chief Risk Officer, the Chief Human Resources Officer, the European CEO, the Country Director, the Vice President, the Senior Vice President, and the Executive Vice President. There are multiple titles and many are blown out of proportion.

COO 150
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Value-Added Leadership

Strategy Driven

Planning, tactics, organizational development. Values, customs, beliefs, goals, objectives, benchmarking. Business is run economically and efficiently, with excellent accounting procedures, payables-receivables practices and cash management. Executives possess good people skills. Business Development.

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The Big Picture of Business – Ethics… Good for Business

Strategy Driven

Power Stars to Light the Business Flame , by Hank Moore, encompasses a full-scope business perspective, invaluable for the corporate and small business markets. It is a compendium book, containing quotes and extrapolations into business culture, arranged in 76 business categories.

Ethics 51
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The Big Picture of Business – How Business Advice Turns Into Company Strategy

Strategy Driven

Culture and Mission : values, customs, beliefs, goals, objectives, benchmarking. What they were doing five years ago has no relationship to what they’re now marketing. Research leads to planning, which is the best way to accomplish tasks and benchmark success. Firms which package and market services. Self Appointed.

Advice 57
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Does Your Company Have What It Takes to Go Global?

Harvard Business Review

” Despite positive market indicators and careful planning, international-entry initiatives often fall short. We’ve field tested the tool with more than 300 business professionals, 38% at the VP level or above, with extensive international experience and direct experience with a recent overseas expansion initiative.