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Deep Motivations, Not Competencies, Drive Leadership Performance

The Empowered Buisness

For example, A successful CFO is likely to have such MAPs (Motivation and Attitudinal patterns) as — strong motivation toward procedures over options; a preference for solving problems over focus on goals; and a high past time orientation that drives focus on traditions, past experience and benchmarks.

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How CMOs Can Get CFOs on Their Side

Harvard Business Review

Marketing is in the midst of an ROI revolution. The arrival of advanced analytics and plentiful data have allowed marketers to demonstrate return on investment with a degree of precision that’s never been possible before. To date, however, the reality of marketing analytics has fallen short of the promise.

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Hiring C-Suite Executives by Algorithm

Harvard Business Review

What follows is an edited version of my conversation with Michael Distefano, Senior Vice President and Chief Marketing Officer, and Dana Landis, Vice President of Global Talent Assessment & Analytics. We take that input from the client, and combine with a deep catalogue of benchmarks. Why not leave that to the interview?

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Can Your C-Suite Handle Big Data?

Harvard Business Review

The chief financial officer (CFO) role rose to prominence in the mid -1980’s as pressures for value management and more transparent investor relations gained traction. Because the new data analytics horizons typically span a range of functions, including marketing, risk, and operations, the C-suite evolution may take a variety of paths.

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You Don’t Need to Be a Silicon Valley Startup to Have a Network-Based Strategy

Harvard Business Review

A platform connects providers and users in a multisided market. A platform can be a business platform (a multisided market), a software platform (a cloud-based subscription service), or an engagement platform, (a user-generated community). Value is in the products and services themselves.

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How to Respond When Your Employee Asks for a Raise

Harvard Business Review

and the open market­ (Does a person doing this job in another company get similar pay?). He did a quick benchmark assessment to compare her salary to others in the organization and pulled some studies to see what similar companies were paying people in comparable positions. ” Try to demystify the process for them.

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