Benchmarking Development Human Resources Public Relations 
Women on Business
JANUARY 17, 2011
Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test. Are they using email blasts, social networking, relationships with key bloggers? How does their e-marketing supplement their traditional marketing? The same idea works for e-marketing.
Strategy Driven
DECEMBER 5, 2014
Diversity is about so much more than human resources issues. The following pointers are offered to companies who communicate with niche publics: Seek and train multi-cultural professionals. Design public relations programs that embrace multicultural constituencies, rather than secondarily appeal to them after the fact.
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Strategy Driven
JUNE 3, 2011
Business development. Executives are not fully prepared to handle challenges of the moment, much less to begin developing Big Picture thinking. Develop a true corporate culture. Inspires the development of organizational Vision. Mentorship and leadership development. Planning, tactics, organizational development.
Strategy Driven
MAY 6, 2011
Business development. Executives are not fully prepared to handle challenges of the moment, much less to begin developing Big Picture thinking. It may be: human resources, organizational development, training, technology, sales, marketing, advertising, public relations, coaching or financial management.
Strategy Driven
FEBRUARY 6, 2015
It is a top management activity… steered by public relations counselors. The human relations component is strong, but quality programs are substantially communications-driven. Benchmark measurements of accomplishments. This is not something that can be conducted alone by internal human resources departments.
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