Women on Business
JANUARY 17, 2011
Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test. Are they using email blasts, social networking, relationships with key bloggers? How does their e-marketing supplement their traditional marketing? The same idea works for e-marketing.
Strategy Driven
DECEMBER 5, 2014
Diversity is about so much more than human resources issues. The following pointers are offered to companies who communicate with niche publics: Seek and train multi-cultural professionals. Design public relations programs that embrace multicultural constituencies, rather than secondarily appeal to them after the fact.
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Strategy Driven
FEBRUARY 6, 2015
It is a top management activity… steered by public relations counselors. The human relations component is strong, but quality programs are substantially communications-driven. Benchmark measurements of accomplishments. This is not something that can be conducted alone by internal human resources departments.
Strategy Driven
JUNE 3, 2011
Without visioning, other functions (marketing, human resources, financial, production, quality control, public relations, etc.) The Strategic Plan comes off the shelf and alive into action by being relative to all levels of the organization: Resource. Values, customs, beliefs, goals, objectives, benchmarking.
Strategy Driven
MAY 6, 2011
It may be: human resources, organizational development, training, technology, sales, marketing, advertising, public relations, coaching or financial management. Insist that they benchmark everything they do for you toward a Big Picture of your business. Choose your advisors very carefully.
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