Women on Business

JANUARY 17, 2011

Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test. If so, How to Drive ROI on Direct Mail Guest post by Elizabeth Lombard, manager of postal carrier education, Pitney. Are they using email blasts, social networking, relationships with key bloggers?

Marketing 162

Marketing Press Release Direct Marketing Discount 162

Strategy Driven

DECEMBER 5, 2014

Diversity is about so much more than human resources issues. The following pointers are offered to companies who communicate with niche publics: Seek and train multi-cultural professionals. Design public relations programs that embrace multicultural constituencies, rather than secondarily appeal to them after the fact.

Diversity 96

Diversity Budgeting Open-book Risk Management 96

Strategy Driven

MAY 6, 2011

It may be: human resources, organizational development, training, technology, sales, marketing, advertising, public relations, coaching or financial management. Management is concerned that resources are not concentrated on important things. Management of the organization seems tired or complacent.

Strategic Planning 82

Strategic Planning Advertising Consultative Planning 82

Strategy Driven

FEBRUARY 6, 2015

Quality is not something that managers assign others to achieve. Rather than assume all is wrong or right with an organization and take a defensive posture, management must view quality as essential to their economic survival or growth. It is not enough for management to endorse quality programs; they must actively participate.

Quality 50

Quality Metrics Strategic Planning TQM 50