N2Growth Blog

AUGUST 23, 2010

The achievement of current goals and objectives free up the time & create the resources to move on to bigger and better things…Trying to do too many things at once will impede progress, dilute effort & energy, add to chaos and lead to burn-out. At some point in time the plates will come crashing down.

Blog 419

Blog Leadership Brand Depreciation 419

Harvard Business Review

NOVEMBER 25, 2013

Marketing is in the midst of an ROI revolution. The arrival of advanced analytics and plentiful data have allowed marketers to demonstrate return on investment with a degree of precision that’s never been possible before. To date, however, the reality of marketing analytics has fallen short of the promise.

CFO 8

CFO Short-term Long-term Benchmarking 8

Harvard Business Review

MAY 1, 2017

It’s also going to be a lot harder to benchmark the offer they give you against salaries at other firms. Well, a lot of startups don’t offer benefits like dental or health insurance, or a 401k plan; they’re just not in a financial place where they can offer them yet. And benefits? This is a tough scenario to handle.

Budgeting 9

Budgeting Career Benchmarking Environment 9

Harvard Business Review

DECEMBER 2, 2010

A customer journey looks at things entirely from the customers' point of view:; their actions, goals, questions, and barriers over time. For example, in the car insurance customer journey, one of the stages — if you're unlucky — is getting in an accident and having to report a claim.

Insurance 15

Insurance Retail Brand Loyalty 15

Harvard Business Review

MAY 19, 2016

Ever since the idea of strategy came to the business world in the early 1960s, the goal of differentiation has been paramount. Back in the 1980s, a company could set itself apart through scale, being the largest company in a category provided leverage over costs, back office processes, distribution, and marketing effectiveness.

IAM 8

IAM Productivity Products Company 8

Harvard Business Review

MAY 22, 2015

Typically, marketing teams toil every quarter to document portfolio performance and add commentary (see an example here ). To do this work, the system starts with the goals of the report (e.g., did this portfolio outperform the benchmark?). There may be no better example of this than the financial services industry.

Benchmarking 8

Benchmarking Analysis Report CRM 8

Harvard Business Review

JUNE 22, 2015

Marketers often have to make the call on whether a certain marketing investment is worth the cost. Can you justify the price tag of the ad you want to buy or the marketing campaign you’re hoping to launch next quarter? What is breakeven quantity (BEQ)? ” The company sells each pair of flip flops for $24.00.

Payback Period 8

Payback Period Fixed Costs Analysis Price 8