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Smart Marketing for Small Businesses

Strategy Driven

APRIL 17, 2013

Benchmark Your Feedback Step 8. So develop a spreadsheet of all of your industry trade publications and identify press contacts who cover topics related to your business. Seek to send out a press release once a month (as a long term goal). Design a Prospect Debrief Questionnaire Step 5.

Marketing 50
Marketing Press Release Consultative Brand 50
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The Big Picture of Business: Corporate Communications – Correctly Positioning Your Company

Strategy Driven

FEBRUARY 3, 2012

Goals and objectives. Benchmarks for measurement. Complete generic press kits. Formula press releases and features, which can be locally customized. Benchmarks for measurement. The Big Picture of Business – Setting, Meeting, and Benefiting from Goals. Seek qualified counsel. Strategic Plan.

Positioning 50
Positioning Company Strategic Planning Guidelines 50
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